At a Glance
- Tasks: Deliver top-notch marketing experiences and manage CRM data processes across multiple channels.
- Company: Join Flutter, a leading online sports betting and iGaming operator with a diverse brand portfolio.
- Benefits: Enjoy flexible working, a £/€1,000 learning fund, unlimited holiday, and private healthcare.
- Other info: Embrace a culture that values diversity and empowers you to thrive.
- Why this job: Be part of a dynamic team that drives innovation and makes a real impact in the marketing world.
- Qualifications: Understanding of CRM best practices and strong data management skills are essential.
The predicted salary is between 47250 - 57750 £ per year.
Reporting directly to the Senior Executive – Marketing Data Delivery, the Marketing Data Delivery Executive will work to deliver best in class marketing experience for our players. You will also work on the Customer Data Roadmap to implement best practices and efficiency initiatives for our marketing tech stack. You will work closely with the Planners, Creation & Innovation Experts and Campaign Managers, balancing competing priorities and delivering accurate comms to our players.
Other Responsibilities Include:
- Own CRM data delivery process for BAU and automated processes running via multiple channels.
- Work on incoming commercial briefs to build, QC and deliver accurate campaign flows.
- Champion QC enhancements and ensure best practices are followed for all targeting and suppressions applied in our campaign flows.
- Manage build, QC and delivery of targeted marketing campaigns across our international markets, including automated and triggered programmes for various customer segments and life stages.
Who We’re Looking For:
You will be working towards becoming a marketing data subject matter expert and responsible for effective and timely end-to-end delivery of CRM programs across Email, SMS, Push and Social channels. You will understand, document, customise and optimise the campaign management process whilst monitoring performance and resolving any delivery issues. You will support in mapping of CRM requirements to system & technical requirements, ensuring that CRM can exploit its considerable data assets by proactively identifying gaps or broken processes & procedures with recommendations for fixes. You will own, plan, coordinate and manage new data requirements with the database teams and communicate status of them.
As The Ideal Candidate You Will Have:
- Understanding of data management and CRM best practice within multi-channel communications.
- Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools.
- Ability to work with both technical & non-technical team members, helping teams to navigate complex data landscapes.
- Strong understanding of CRM segmentation and database marketing.
- Proficiency using SQL with any experience using campaign toolsets like Adobe Campaign or Bloomreach Engagement a bonus.
What's In It For You:
- Flexible ways of working.
- £/€1,000 learning fund.
- Yearly bonus.
- Unlimited Holiday.
- Pension contribution scheme.
- Private healthcare.
- Access to thousands of Udemy courses.
- Invest via the Company Sharesave Scheme.
- 16 hours paid volunteering time per year.
About Flutter:
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better.
About Flutter UK & Ireland:
The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola. At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always.
We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
Marketing Data Delivery Executive in London employer: Flutter Uk & Ireland
Join Flutter UK & Ireland, the world's largest sports betting and iGaming company, where innovation meets a vibrant work culture. As a Lead Data Scientist, you'll thrive in a collaborative environment that champions personal growth, offering flexible working arrangements, a generous learning fund, and unlimited holiday. With a focus on employee wellbeing and a commitment to diversity, we empower you to drive impactful pricing strategies while enjoying unique benefits like private healthcare and paid volunteering time.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data Delivery Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flutter Uk & Ireland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flutter Uk & Ireland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flutter Uk & Ireland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flutter Uk & Ireland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Data Delivery Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flutter Uk & Ireland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flutter Uk & Ireland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flutter Uk & Ireland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flutter Uk & Ireland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flutter Uk & Ireland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flutter Uk & Ireland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
