Growth Analyst in London

We are looking for a Growth Analyst to join us in our mission to grow our understanding of marketing performance & effectiveness across Flutter UKI. You will be part of the team responsible for guiding Flutter's marketing investments through insightful business intelligence. Reporting into the Senior Growth Manager for UKI, you will play a central role in supporting the customer growth strategy for one of our core brands. You will deliver high-quality insight, reporting and analysis across acquisition, retention and monetisation, helping the business understand customer behaviours, performance drivers and opportunities to unlock value.

This is a high-impact role for an analytically driven individual who brings a commercial focus to their work and is motivated by transforming data & insight into clear, actionable recommendations that support business growth.

Introducing the team: This opportunity offers a great opportunity to join a recently established team that gets to work alongside the teams that power some of the biggest brands in the UK. The UKI Marketing BI team are part of the wider centralised BI function which covers many disciplines beyond Marketing analytics, including Research, Commercial, Product and Safer Gambling. We work closely with stakeholders across the business, providing timely and valuable insight whilst making recommendations to be actioned by the teams.

What You'll Do:

• Producing insight and reporting for one of our UKI brands (Paddy Power, Betfair & Sky Betting & Gaming), delivering clear analysis across acquisition, retention, reactivation and customer value.
• Monitoring key marketing performance metrics and identifying trends, changes or risks in customer behaviour.
• Delivering deep insight into customer behaviour across the lifecycle, identifying growth drivers, value shifts and opportunities to unlock incremental performance.
• Supporting the Senior Growth Manager in deep-dive investigations into customer behaviour, growth drivers and growth opportunities.
• Collaborating with Marketing BI colleagues to design & develop a comprehensive marketing self-serve capability, reducing manual reporting across Digital Marketing channel teams.
• Contributing towards reallocation recommendations by highlighting high-value opportunities and areas of inefficiency.
• Working closely with Marketing, Finance & Commercial teams to understand brand strategy and ensure alignment on growth opportunities.
• Educating your Flutter colleagues to improve our understanding of marketing effectiveness as a business.

Skills, Capabilities & Experience Required:

• Strong experience in using SQL to manipulate data & deliver analytical solutions within a business context.
• Experience with visualisation tools (e.g. Looker, PowerBI) desirable.
• Skilled at condensing analysis into actionable insights to inform business decisions within marketing and influence business performance.
• Solid foundational knowledge of marketing covering both offline and online channels and an understanding of CRM activities and processes.
• Understanding of key marketing analytics concepts including experimentation, attribution models and key data sources to support analysis (e.g. GA4, Appsflyer).
• Ability to present confidently & effectively.
• Ability to build strong and effective relationships both within the Analytics team and across the business at all levels.
• Highly organised, with strong attention to detail and the ability to manage competing priorities.
• You will be self-motivated, and action orientated, able to take a lead and drive action and change where required.

About Flutter UK & Ireland:

Our division operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, tombola, Betfair and Paddy Power. Together the Flutter UK&I brands offer market leading entertainment to millions of customers every single week! Over the last couple of decades, they have all ridden the wave of digital betting with industry firsts like 'cash-out', 'Request a Bet', betting exchanges and free to play games like Soccer Saturday Super 6.

Working here:

Do you want to work somewhere extraordinary? From the people you spend your days with, to the ground-breaking projects, no two days will be the same. With a philosophy of 'Together We Are More' our 7,000+ colleagues come together to form an expert community across technology, product, commercial, data, infrastructure, marketing, and a myriad of subject areas. We listen without judgement, encourage & support, and help build others up. Working at Flutter UK&I means you can be yourself, work how and where suits you best - and let your personality shine! We're working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.