At a Glance
- Tasks: Lead CRM strategy for Betfair Poker, driving customer engagement and retention.
- Company: Join Betfair, part of Flutter UK & Ireland, a leader in the gaming industry.
- Benefits: Flexible working, £1,000 learning fund, unlimited holiday, and private healthcare.
- Other info: Enjoy a creative role with excellent career development opportunities.
- Why this job: Make a real impact on customer experiences and drive growth in a dynamic environment.
- Qualifications: Experience in CRM strategy, strong communication skills, and a customer-focused mindset.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a CRM Manager to join our CRM Team at Betfair part of Flutter UK & Ireland on a 12m Fixed-term contract. As the CRM Manager for the cobranded Betfair/PokerStars Poker experience, you will play a pivotal role in delivering UK & Ireland Poker growth through best-in-class lifecycle marketing. You will own the CRM strategy across activation, retention, and reactivation, delivering highly personalized, data-driven customer experiences across all channels. This role sits at the heart of the Poker operating model, collaborating closely with Commercial, Analytics, Brand, and Product teams to maximise customer value and drive sustainable growth. Reporting directly into the Senior CRM Planner.
What You’ll Be Working On
- Owning and developing the end-to-end CRM strategy for UKI Poker across all lifecycle stages (new, active, churned, and lapsed customers).
- Planning and executing multi-channel CRM campaigns across email, push, SMS, in-app, and web messaging.
- Driving segmentation and targeting to deliver personalized, relevant communications.
- Continuously optimizing CRM activity through test-and-learn frameworks to improve retention, actives, and customer value.
- Collaborating with Brand teams to ensure messaging is consistent, high-quality, and aligned with Betfair/PokerStars tone of voice.
- Managing stakeholder relationships across multiple teams, ensuring clear communication and prioritisation of initiatives.
How You’ll Play To Win
- Strategic Mindset: Able to define and deliver long-term CRM strategies aligned to business objectives.
- Customer Focused: Puts the customer at the centre of all decision-making and campaign design.
- Effective Communicator: Clearly articulates plans, performance and insights to stakeholders at all levels.
- Results Driven: Takes ownership of outcomes and drives performance improvements through action.
- Creative Leadership: Able to manage the end-to-end creative build and execution of campaigns, ensuring high-quality output aligned with brand and objectives.
What's In It For You
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Twice-yearly bonus (with part of it guaranteed!)
- Unlimited Holiday
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
Betfair CRM Manager in London employer: Flutter Uk & Ireland
At Betfair, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As a CRM Manager, you'll benefit from flexible working arrangements, a generous learning fund, and unlimited holiday, all while contributing to the growth of our innovative Poker experience. With a strong focus on employee development and well-being, Betfair provides a unique opportunity to thrive in a fast-paced environment that values your contributions and supports your career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Betfair CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Betfair or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of past campaigns, bring them along to interviews. It’s all about demonstrating how you can drive results and enhance customer experiences.
✨Tip Number 3
Prepare for the unexpected! Be ready for scenario-based questions that test your strategic mindset and customer focus. Think about how you’d tackle real-life challenges in CRM management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Betfair CRM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Betfair CRM Manager role. Highlight your experience in lifecycle marketing and any relevant campaigns you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Be sure to mention your strategic mindset and customer-focused approach.
Showcase Your Data Skills:Since this role involves data-driven decision-making, don’t forget to showcase your analytical skills. Mention any tools or methodologies you’ve used to optimise CRM activities and improve customer retention.
Apply Through Our Website:We encourage you to apply through our website for the best chance of success. It’s straightforward and ensures your application gets to the right people. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your CRM Inside Out
Make sure you understand the fundamentals of CRM strategies, especially in the context of lifecycle marketing. Familiarise yourself with how segmentation and targeting work, as well as the channels you'll be using like email, SMS, and push notifications.
✨Showcase Your Strategic Mindset
Prepare to discuss how you've previously defined and delivered long-term CRM strategies. Think of specific examples where your strategic approach led to measurable results, and be ready to explain how these experiences align with the goals of Betfair.
✨Communicate Effectively
Practice articulating your ideas clearly and concisely. You’ll need to demonstrate that you can communicate plans and insights to various stakeholders. Consider preparing a brief presentation or summary of a past campaign to showcase your communication skills.
✨Emphasise Customer Focus
Be ready to discuss how you put the customer at the centre of your decision-making. Share examples of how you've designed campaigns with customer needs in mind, and how this has improved retention and engagement in your previous roles.
