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- Tasks: Lead Sky Bet's Racing & SAS marketing strategy, focusing on fan engagement and innovative campaigns.
- Company: Join Sky Betting & Gaming, a leader in the online betting and gaming industry.
- Benefits: Flexible working, generous learning fund, private healthcare, and uncapped holiday.
- Why this job: Shape the future of sports marketing and enhance fan experiences across major events.
- Qualifications: Proven experience in strategic marketing and leading cross-functional teams.
- Other info: Be part of a diverse team that values creativity and accountability.
The predicted salary is between 43200 - 72000 £ per year.
The Senior Marketing Manager will own and lead Sky Bet’s Racing & SAS (Sports and Specials) Marketing strategy, with Fan First at its core. Reporting into the Head of Marketing Strategy, your role is accountable for defining how Sky Bet shows up for modern football fans across the UK & Ireland, putting fans needs, emotions and behaviours at the heart of everything we do. All the way through the sporting calendar, you’ll set the strategic direction for Racing and SAS, delivering distinctive campaigns that ensure Sky Bet consistently delivers epic standout experiences for fans.
You’ll be a guardian for the brand's high bar in advertising standards, connecting Sky Bet to the modern football fan across sponsorships, partnerships, content, traditional and non-traditional advertising. Along with a diversity and Responsible Gaming advocate. This is a senior leadership role with significant influence across the business. You’ll shape the narrative for Sky Bet in these sports, drive brand growth and commercial performance, and ensure our marketing earns attention by genuinely improving the fan experience all while meeting the highest standards of responsibility and trust.
What You’ll Do
- Be responsible for the end-to-end Racing and SAS Marketing strategy for Sky Bet, rooted in the Fan First proposition and aligned to brand, proposition and commercial goals, using insight and data to influence decisions and shape propositions.
- Establish strong relationships with external agencies (media and creative), working closely with them to plan and implement forward thinking, innovative marketing campaigns that are aligned to business objectives.
- Lead the development of integrated campaigns that prioritise fan needs, simplify complexity and enhance the enjoyment of the event through the 'gateway' lens of the wider sporting world: from Superbowl and Darts world champs to Cheltenham to NBA finals.
- Act as the senior marketing lead across the business, partnering closely with commercial, trading, product, media, creative, PR, Acquisition, Play and ops teams - co-ordinating a 360 campaign.
- Own Racing and SAS marketing budgets, forecasting and performance reporting, using findings to continuously optimise impact.
- Lead, coach and develop a high-performing team, setting clear objectives and fostering a culture of accountability, curiosity and creative ambition.
How You’ll Do It
- A passion for understanding sport culture and fan behaviour, with a genuine passion for improving the fan experience.
- Strong strategic capability, able to translate insight into simple, compelling and effective marketing ideas.
- Proven experience leading agencies and cross-functional teams to deliver integrated campaigns at scale.
- Excellent grasp of the creative process, with high standards for briefing, feedback and execution.
- Commercially minded, balancing brand-building with performance and customer value.
- A confident leader who develops talent, challenges thinking and constantly raises the bar.
What’s In It For You
- Flexible ways of working - Weekly office presence required and some travel to other sites.
- £/€1,000 learning fund each year.
- 32 hours paid volunteering time per year.
- Twice-yearly bonus (with part of it guaranteed!).
- Pension contribution scheme.
- Private healthcare.
- Access to thousands of Udemy courses.
- Invest via the Company Sharesave Scheme.
- Uncapped holiday.
About Sky Betting & Gaming
At Sky Betting & Gaming, better is just the beginning. Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker! We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you need to do your job.
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to use our significant scale and our challenger mindset to change our industry for the better. We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
Senior Marketing Manager (Racing & SAS) in Leeds employer: Flutter Uk & Ireland
Contact Detail:
Flutter Uk & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (Racing & SAS) in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for sports and marketing! When you get the chance to chat with hiring managers or during interviews, share your insights on fan behaviour and how you’d enhance their experience. It’ll make you stand out as someone who truly gets the role.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you’d tackle challenges in marketing campaigns or lead a team. Use examples from your past experiences to demonstrate your strategic thinking and leadership skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Sky Betting & Gaming family.
We think you need these skills to ace Senior Marketing Manager (Racing & SAS) in Leeds
Some tips for your application 🫡
Show Your Passion for Fans: When writing your application, make sure to highlight your genuine passion for understanding sport culture and fan behaviour. We want to see how you can put fans at the heart of your marketing strategies!
Be Strategic and Insightful: Demonstrate your strong strategic capability by translating insights into compelling marketing ideas. Use examples from your past experiences to show how you've successfully shaped propositions that resonate with fans.
Highlight Your Leadership Skills: As a senior role, we’re looking for confident leaders. Share your experiences in leading teams and agencies, and how you’ve fostered a culture of accountability and creativity in your previous roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your Audience
Before the interview, dive deep into understanding Sky Bet's target audience, especially modern football fans. Familiarise yourself with their needs, emotions, and behaviours. This will help you articulate how your marketing strategies can resonate with them during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your ability to translate insights into compelling campaigns that prioritise fan experience, as this aligns perfectly with the Fan First proposition.
✨Demonstrate Leadership Skills
As a senior role, they’ll be looking for strong leadership qualities. Be ready to share experiences where you've led cross-functional teams or agencies to deliver integrated campaigns. Emphasise your coaching style and how you foster a culture of accountability and creativity.
✨Be Data-Driven
Discuss how you’ve used data and insights to inform your marketing decisions. Prepare to explain how you measure campaign performance and optimise strategies based on findings. This will show that you’re not just creative but also commercially minded, which is crucial for this role.