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For Companies At a Glance
- Tasks: Lead marketing experiments and drive actionable insights for business growth.
- Company: Join Flutter, a global leader in online sports betting and iGaming.
- Benefits: Flexible working, £1,000 learning fund, unlimited holiday, and private healthcare.
- Why this job: Make a real impact on marketing effectiveness and shape the future of our brands.
- Qualifications: Experience in marketing experiments, strong SQL skills, and proficiency in R or Python.
- Other info: Inclusive culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Your Team
Reporting to the Head of Marketing BI, you will lead the execution of intelligence-led approaches to UKI marketing - ensuring insights meet the needs of the organisation’s business goals and align with each of the brands’ strategies across Sky Betting & Gaming, Paddy Power and Betfair. The Lead Analyst will join us on our mission to grow our understanding of marketing effectiveness across Flutter UKI. You will be part of the team responsible for guiding Flutter’s marketing investments through insightful business intelligence & analytics. Marketing Experimentation is a key pillar of our measurement strategy. This role will drive forward our capability in this space, collaborating with our marketing, commercial & finance teams to develop & deliver a comprehensive test & learn agenda, enabling an understanding of the incrementality of various marketing investments.
What you’ll be doing:
- Delivering best-in-class marketing experiments in partnership with marketing partners that drive actionable business outcomes
- Developing in-house tooling to enable us to deliver experiments across multiple marketing channels
- Working with our marketing partners & third parties to understand their measurement solutions and how they can benefit our business
- Defining our UKI experimentation toolkit and building an awareness and understanding of the pros and cons of different approaches across the business
- Building a proactive test & learn roadmap that is aligned across brand & digital marketing teams and helps answer our key business questions
- Collaborating with our in-house MMM team to ensure experimentation findings are helping to calibrate our wider measurement system
- Educating your Flutter colleagues to improve our understanding of marketing effectiveness as a business
- Working with the Head of Marketing BI and your peers to develop proactive cross-team insights that deliver value over and above BAU
- Establishing innovative approaches to understand and tackle complex marketing problems through data
What we’re looking for:
- Experience in running a range of marketing experiments, including geo experiments & A/B tests, and interpreting results in a business context
- Strong technical experience in data manipulation using SQL
- Good proficiency in a coding language such as R or Python
- Skilled at condensing analysis into actionable insights to inform business decisions within marketing and influence business performance
- Understanding of key marketing analytics concepts including experimentation, attribution models and key data sources to support analysis (e.g. GA4, Appsflyer)
- Hands-on experience with key digital marketing channels such as Google, Meta & using data derived from their platforms
- Solid foundational knowledge of marketing covering both offline and online channels and an understanding of CRM activities and processes
- Ability to present expertly and optimally to senior partners
- Ability to build strong and effective relationships both within the Analytics team and across the business at all levels
You will be self-motivated, and action-oriented, able to take a lead and drive action and change where required.
What’s in it for you:
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Unlimited holiday
- Twice-yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market-leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
Lead Analyst - Marketing Experimentation in Leeds employer: Flutter Uk & Ireland
Contact Detail:
Flutter Uk & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Analyst - Marketing Experimentation in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Flutter or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio of your past marketing experiments and analyses. When you get the chance, share these insights during interviews to demonstrate your expertise.
✨Tip Number 3
Be proactive! If you see a gap in the market or an area for improvement in their current strategies, bring it up in your interview. It shows you're already thinking about how to add value.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Lead Analyst - Marketing Experimentation in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Lead Analyst role. Highlight your experience with marketing experiments and data manipulation, and don’t forget to mention any coding skills you have in R or Python!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about marketing experimentation. Share specific examples of how you've driven actionable business outcomes in previous roles – we love a good story!
Show Off Your Analytical Skills: In your application, demonstrate your ability to condense complex analysis into actionable insights. We want to see how you can influence business performance through your findings, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Flutter!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your Experiments
Make sure you can talk confidently about the marketing experiments you've run in the past. Be ready to discuss specific examples, like A/B tests or geo experiments, and how they impacted business decisions. This shows you understand the practical application of your skills.
✨Brush Up on Technical Skills
Since this role requires strong SQL and coding skills, be prepared to demonstrate your proficiency. You might be asked to solve a problem on the spot, so practice your data manipulation techniques beforehand. Familiarity with R or Python will definitely give you an edge!
✨Understand the Bigger Picture
Familiarise yourself with key marketing analytics concepts such as attribution models and the tools mentioned in the job description, like GA4 and Appsflyer. Being able to connect your insights to broader business goals will impress your interviewers.
✨Build Relationships
This role involves collaboration across various teams, so highlight your ability to build strong relationships. Share examples of how you've worked effectively with others in the past, especially in cross-functional settings. It’s all about showing you can be a team player!
