At a Glance
- Tasks: Drive AI and automation in digital marketing to enhance efficiency and campaign delivery.
- Company: Join Flutter UK & Ireland, a leader in entertainment with diverse brands.
- Benefits: Enjoy unlimited holiday, a £1,000 learning fund, and private healthcare.
- Other info: Flexible working options and a commitment to inclusivity.
- Why this job: Make a real impact in a dynamic environment while advancing your career.
- Qualifications: Experience with marketing automation and AI platforms is preferred.
The predicted salary is between 50000 - 60000 £ per year.
We are looking for a tech‑savvy marketeer to join our team at Flutter UK & Ireland. As a member of our MarTech team in Marketing Services, we want you to put automation at the heart of our workflow processes and drive forward our AI/automation capabilities across key digital marketing channels to improve efficiency, targeting, optimisation and campaign delivery. The successful candidate will work with the wider Marketing Services team to best apply operational excellence across key tooling partners in the delivery of our marketing programme across brands and verticals.
What you’ll do:
- Identify and implement AI/automation opportunities across paid media, search, social, and affiliate marketing.
- Build automated workflows for campaign setup, optimisation, audience management, and reporting; in the process creating a playbook for marketing operators to iterate & scale.
- Partner with channel teams to integrate automated bidding, creative selection, and feed‑based optimisation programmes.
- Work with MarTech/AdTech teams and platforms to deploy new automation features and ensure best‑practice governance in the delivery of our marketing activity.
- Monitor performance and continuously refine automated processes for accuracy, scale, and efficiency.
- Clearly communicate our roadmap to stakeholders, ensuring plans stay on track and successes are celebrated and results/progress shared.
- Responsible for ensuring adherence to wider Flutter AI & Automation enablement policies, ensuring safe & privacy compliant adoption.
How you’ll do it:
- Bachelor’s degree in Marketing, Business Communications or Applied Computer Science (preferred).
- Exposure to marketing automation platforms with familiarity of basic marketing metrics.
- Hands‑on experience using AI platforms such as OpenAI, Anthropic Claude, or similar technologies in a marketing context.
- Comply with responsible AI, governance frameworks, & AI ethics.
- Experience building or supporting campaign creation and customer journey.
- Working knowledge of HTML/CSS and operating systems.
- Experience working in multi‑location and cross‑functional teams in a multi‑brand and multi‑vertical business.
- A good understanding of Gen AI, large language models, and how AI products work.
- You stay current with AI developments and can articulate how AI capabilities can solve business problems.
- You actively leverage Flutter’s AI tools to maximize your productivity.
About Flutter UK & Ireland:
Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets. At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.
What we’ll offer you:
- £1,000 annual learning fund
- Unlimited holiday
- Twice‑yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Flexible ways of working – home or office, it’s your choice!
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
Digital Automation Specialist employer: Flutter Uk & Ireland
At Flutter UK & Ireland, we pride ourselves on being an innovative and inclusive employer that champions employee growth and development. As a Digital Automation Specialist, you'll enjoy a dynamic work culture that encourages creativity and collaboration, alongside benefits such as unlimited holiday, a generous learning fund, and flexible working options. Join us to make a meaningful impact in the fast-paced world of digital marketing while being part of a diverse team that values your unique contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Automation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flutter Uk & Ireland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flutter Uk & Ireland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flutter Uk & Ireland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flutter Uk & Ireland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Automation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flutter Uk & Ireland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flutter Uk & Ireland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flutter Uk & Ireland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flutter Uk & Ireland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flutter Uk & Ireland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flutter Uk & Ireland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
