At a Glance
- Tasks: Drive creative automation and enhance marketing workflows with cutting-edge technology.
- Company: Join Flutter UK & Ireland, a leader in digital entertainment.
- Benefits: Enjoy unlimited holiday, a learning fund, and flexible working options.
- Other info: Inclusive workplace encouraging diverse perspectives and experiences.
- Why this job: Be at the forefront of marketing innovation and make a real impact.
- Qualifications: Experience with marketing automation and a passion for AI-driven solutions.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a tech‑savvy marketer to join our MarTech team in Marketing Services at Flutter UK & Ireland. Your role will put automation at the heart of our workflow processes and drive forward our AI/automation capabilities across key digital marketing channels to improve efficiency, targeting, optimisation and campaign delivery.
What you’ll do:
- Manage and optimise creative automation platforms ensuring compatibility with our strategic marketing partnerships (DCO, templating, dynamic content tools).
- Partner with design and media teams to build scalable templates and dynamic creative variations enhancing the marketing workflow process of the future.
- Implement workflows for creative scale that enable rapid creative versioning, localisation and testing, enhancing creative effectiveness.
- Ensure creative assets are structured, tagged and delivered efficiently across channels; operationalise key digital asset management solutions delivered by our product & technology colleagues.
- Be curious, seeking new ways to deliver creative innovation and automation and keeping Flutter at the forefront of marketing excellence.
- Analyse creative performance and recommend automation‑led improvements for speed, relevance and impact in a customer‑ and commercially‑driven context.
How you’ll do it:
- Bachelor’s degree in Marketing, Business Communications or Applied Computer Science (preferred).
- Exposure to marketing automation platforms with familiarity of basic marketing metrics; hands‑on experience using AI platforms such as OpenAI, Anthropic Claude or similar in a marketing context.
- Exposure to creative tooling and automation solutions (Digital Asset Management, Content Management platforms such as StoryTeq, Video Automation, CMS).
- Experience building or supporting content creation and customer journey at scale.
- Working knowledge of HTML/CSS and operating systems.
- Compliance with responsible AI, governance frameworks and AI ethics.
- Experience working in multi‑location and cross‑functional teams in a multi‑brand and multi‑vertical business.
- Good understanding of Gen AI, large language models and how AI products work; actively leverage Flutter’s AI tools to maximise productivity.
About Flutter UK & Ireland:
Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we are the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in the UK and Ireland markets.
What we’ll offer you:
- £1,000 annual learning fund
- Unlimited holiday
- Twice‑yearly bonus (with part of it guaranteed)
- Pension contribution scheme
- Private healthcare
- Flexible ways of working – home or office, it’s your choice
- Access to thousands of Udemy courses
- Investment via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role.
Creative Automation Specialist employer: Flutter Uk & Ireland
At Flutter UK & Ireland, we pride ourselves on being an innovative and inclusive employer that champions creativity and technology in the marketing space. Our MarTech team offers a dynamic work culture where you can thrive with unlimited holiday, a generous learning fund, and flexible working options, all while contributing to exciting projects that shape the future of digital marketing. Join us to unlock your potential and enjoy unparalleled growth opportunities within a leading global entertainment company.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Automation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flutter Uk & Ireland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flutter Uk & Ireland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flutter Uk & Ireland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flutter Uk & Ireland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Automation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flutter Uk & Ireland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flutter Uk & Ireland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flutter Uk & Ireland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flutter Uk & Ireland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flutter Uk & Ireland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flutter Uk & Ireland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
