At a Glance
- Tasks: Plan and execute data-driven marketing campaigns across multiple channels.
- Company: Join Betfair, a leading brand in the gaming industry with a vibrant culture.
- Benefits: Enjoy flexible working, a £1,000 learning fund, unlimited holiday, and private healthcare.
- Other info: Great opportunities for personal growth and a supportive team environment.
- Why this job: Make an impact by enhancing customer experiences through innovative data strategies.
- Qualifications: Experience in data management, SQL, and project management skills required.
The predicted salary is between 30000 - 40000 € per year.
We’re looking for a Customer Marketing Data Executive to join our Brand Marketing Team at Betfair, part of Flutter UK & Ireland, on a 12m Fixed‑term contract. Reporting to the CM Data Manager, this role delivers the data requirements for all Betfair’s CM campaigns, providing best‑in‑class customer experience across multimedia channels.
What You’ll Be Working On
- Planning, delivery and execution of data/targeting for multi‑channel customer marketing campaigns based on specific customer segmentation, campaign or customer behaviours.
- Working closely with the Data Manager to ensure effective and timely end‑to‑end operational delivery of CM programmes for all campaigns across email, SMS, push and web messaging.
- Performing and adhering to QC processes to ensure accurate and compliant customer journeys.
- Delivering customer‑centric automated and triggered campaign programmes for various customer segments and life stages, providing project and stakeholder management where necessary.
- Proactively monitoring daily feeds, marketing tool performance and CM campaign effectiveness, identifying enhancements and opportunities for automation and scale, coordinating teams to implement.
- Assisting with the implementation of segmentation models to enable more targeted CM campaigns.
- Governance of the Campaign Management platform: monitoring operational CM systems and optimising performance, escalating issues with development teams and delivering fast and effective results.
- Establishing best practices for exceptional deliverability of email, SMS and push across multiple IPs and resolving any delivery issues.
- Working closely with Brand teams to ensure consistency of tone, messaging and visual identity.
How You’ll Play To Win
- Understanding of data management and CM best practice within multi‑channel marketing (workflow optimisations, data formatting, typologies, throughput monitoring, IP reputation protection, import alerts, etc).
- Understanding database architecture, ETL set‑up and data‑flows; able to work with raw data to analyse campaigns and draw useful conclusions.
- Ability to understand the implementation of sophisticated BI models, e.g., customer segmentation.
- Exceptional project and time management – highly organised, able to juggle multiple tasks, teams or problems simultaneously.
- Excellent at working under pressure and to tight deadlines whilst staying calm, thinking clearly and executing to a high standard with meticulous attention to detail.
- Competent in SQL and Microsoft Excel.
What's In It For You
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Twice‑yearly bonus (with part of it guaranteed!)
- Unlimited holiday
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
Betfair CM Data Executive employer: Flutter Uk & Ireland
At Betfair, part of Flutter UK & Ireland, we pride ourselves on being an exceptional employer that values flexibility and employee growth. Our inclusive work culture fosters collaboration and innovation, offering a £1,000 learning fund, unlimited holiday, and opportunities for volunteering, ensuring that our team members thrive both personally and professionally in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Betfair CM Data Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Betfair or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! If you’ve got experience with data management or customer marketing, don’t just mention it – bring it to life with examples. Use real scenarios where you’ve made an impact.
✨Tip Number 3
Be proactive! After applying through our website, follow up with a quick email to express your enthusiasm. It shows you’re keen and keeps you on their radar.
✨Tip Number 4
Prepare for the interview by understanding Betfair’s brand and values. Tailor your responses to show how you can contribute to their customer-centric approach and multi-channel campaigns.
We think you need these skills to ace Betfair CM Data Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Customer Marketing Data Executive. Highlight your experience with data management and multi-channel marketing, and don’t forget to mention any relevant tools or software you’ve used.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about customer marketing and how your skills align with our needs. Be sure to mention specific campaigns or projects that showcase your expertise.
Showcase Your Data Skills:Since this role involves a lot of data handling, make sure to highlight your SQL and Excel skills. If you’ve worked with databases or have experience in campaign analysis, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your Data
Make sure you brush up on your understanding of data management and customer marketing best practices. Be ready to discuss how you've used data in past campaigns, especially in multi-channel marketing. This will show that you can hit the ground running!
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects or tasks simultaneously. Highlight your organisational skills and ability to work under pressure, as these are crucial for the role. Use the STAR method to structure your responses.
✨Familiarise Yourself with SQL and Excel
Since the role requires competency in SQL and Microsoft Excel, be prepared to discuss your experience with these tools. You might even want to practice some basic SQL queries or Excel functions to demonstrate your skills during the interview.
✨Understand the Brand's Voice
Research Betfair’s brand identity and tone of voice. Be ready to discuss how you would ensure consistency in messaging across different channels. This shows that you’re not just a data whiz but also someone who understands the importance of brand alignment.
