At a Glance
- Tasks: Drive commercial strategies and boost sales performance across innovative product lines.
- Company: Join a dynamic tech leader focused on safety and productivity.
- Benefits: Competitive salary, bonus opportunities, and a culture of growth and learning.
- Other info: Be part of a diverse team committed to innovation and excellence.
- Why this job: Make a real impact in a fast-paced environment with global reach.
- Qualifications: 5+ years in marketing or sales, strong analytical and communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Commercial Program Manager role is a high impact, highly cross functional and high energy role. Responsible for working with our team of Commercial Strategy Managers, Sales Leaders, Marketing Managers and Product team amongst others to support the strong execution of our commercial strategy and to turn it into impact.
Primarily focusing on our Field Sales product lines, you will be accountable for analysing sales performance of different product lines, implementing promotions & campaigns to boost performance and managing the commercialisation of new products as well as the wider product life cycle with the commercial team.
Analytical, a strong communicator and team player, you will be working in a large matrix organisation and a fast paced, results driven team. A typical day will include coordinating efforts with marketing for promotional activities, providing guidance to specialized sales teams, optimizing channel sales strategies, and ensuring master data, sales operations, planning/logistics are equipped with the necessary information to operate effectively.
Your role will be EMEA based, reporting to the EMEA Commercial Strategy Director – Field Sales, but will require you to work extensively with our global teams in Product, Marketing and Sales.
Key Responsibilities- Support with the development and lead execution of annual strategic growth plans for IG/FCAL/FNET/FPI & CMA product lines within EMEA region.
- Analyse business performance alongside industry and market trends to identify growth opportunities.
- Establish and monitor key performance indicators to ensure that sales performance at the product line are regional levels are on track to meet or exceed goals.
- Responsible for partnering with business unit leadership and Regional Sales & Marketing leadership to execute marketing plans.
- Define and deploy marketing and lead generation campaigns designed to grow end user market or increase market share specificity around product growth, share gain and market making with strategic verticals.
- Own the campaigns & promotions pricing, in alignment with business cases and financial targets.
- Coordinate activities of regional marketing & sales teams to support new products, commercial and marketing activities.
- Create Regional Marketing Plan and manage the cross functional implementation of the plan (demand gen, awareness, channel marketing and assets).
- Responsible for partnering with business unit leadership and Regional Sales & Marketing leadership to create EMEA go-to-market strategy and execution plan.
- Partner with marketing, sales and channel partners to manage new product introduction training, demo deployment across EMEA region.
- Create and maintain key performance indicators of NPI success.
- Commercial Planning: Own the annual as well as quarterly commercial plan for assigned product lines.
- Ideate on, build and drive execution of all commercial programs with all internal stakeholders like Marketing, Sales, Inside Sales, Sales Operations.
- Comprehensively report on progress of commercial activities through bowlers, narratives and monthly L2 KPI reviews.
- Act as stakeholder for regional and global agile teams in the marketing organization.
- Commercial Excellence: Through FBS tools like Daily Visual Management drive prioritization and resource allocation within commercial teams based on targets and performance.
- Through solid Voice of Customer (VOC) skills, market understanding, and customer proximity be able to drive market segmentation, transformative marketing, value selling and sales process optimization within relevant teams.
- Actively embrace, drive and report on problem solving related to agreed commercial programs and priorities.
- Represent Fluke, the commercial team and/or the workflow on internal congresses, strategic distributor events, exhibitions etc.
- Continuously, through analysis of proprietary data and/or market data, assess opportunities for growth.
- Bachelor’s degree in marketing and/or business.
- A minimum of 5 years’ experience in marketing, sales or product management working in organizations with highly advanced, innovative technical products.
- Experience with sales and/or marketing of products in the EU28/EMEA with a track record of increasing or creating market share.
- Experience working in large, matrixed and global organisations.
- New product introduction (NPI) launch experience with tracking to meet or exceed targets.
- Strong analytical skills with the ability to turn data into insights and communicate clear strategic recommendations.
- Proven to be highly adaptable, well organised and excellent communicator & influencer.
Commercial Program Manager in Norwich employer: Fluke
At Fortive, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters growth and innovation. As a Commercial Program Manager in the EMEA region, you will have the opportunity to collaborate with cross-functional teams, drive impactful commercial strategies, and contribute to meaningful projects that enhance workplace safety and productivity. With a commitment to employee development and a supportive environment, Fortive empowers you to reach your full potential while making a difference in high-impact fields.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Program Manager in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fluke and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fluke are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fluke on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fluke. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Program Manager in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fluke. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fluke:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fluke’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fluke
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fluke will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fluke, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
