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For Companies At a Glance
- Tasks: Create and execute marketing campaigns across digital, social, and in-store channels.
- Company: Join a leading brand in the plumbing and DIY sector with a focus on innovation.
- Benefits: Competitive salary, professional development, and a chance to shape brand visibility.
- Why this job: Be a brand guardian and influence marketing strategies in a dynamic environment.
- Qualifications: Bachelor's degree in Marketing or related field; 5-7 years of marketing experience required.
- Other info: Collaborative culture with opportunities for continuous improvement and career growth.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Specialist ensures that Fluidmaster's brand and product portfolio are promoted across channels – digital, social, trade and in‑store – in alignment with EMEA and global strategies. The role involves planning and executing integrated campaigns, creating compelling content, analysing performance, collaborating with cross‑functional teams and external partners, and supporting product launches. Strong creative skills are required to develop appealing assets, while data‑driven thinking is essential to optimise campaigns and demonstrate return on investment. The specialist will act as a brand guardian, ensuring adherence to guidelines and contributing to future marketing initiatives. This is a high-impact role for a marketer who thrives on variety, collaboration and a chance to influence brand visibility in a competitive consumer market.
Responsibilities
- Campaign Planning & Execution: Develop marketing campaigns across digital, print, trade and in‑store channels to promote Fluidmaster's products and services.
- Market Research and Customer Discovery: Monitor market trends, customer preferences and the competitive landscape. Use data insights to shape marketing plans, analyse buying trends and document processes to improve efficiency.
- Content Creation & Channel Management: Produce engaging marketing content for the website, social media, trade advertising, events, POS materials, email campaigns and collateral. Oversee Fluidmaster GB's social media presence, website and digital advertising.
- Support Product Launches and Go‑to‑Market Plans: Work closely with Product Management & Senior Marketing specialist to develop launch materials and go‑to‑market strategies. Contribute to pricing, packaging and promotional plans, ensuring campaigns drive awareness and adoption.
- Cross-Functional Collaboration: Coordinate with sales, product, supply chain and customer service teams to align marketing and sales efforts.
- Brand Stewardship: Ensure all campaigns and materials reinforce Fluidmaster's brand positioning. Support initiatives to build brand awareness and brand preference in the UK & Ireland market.
- Contribute to Continuous Improvement: Document procedures, identify opportunities and stay current with marketing trends and emerging platforms and apply learnings to future campaigns.
Qualifications
- Education: Bachelor's degree in Marketing, Business, Communications or related field is required. A postgraduate qualification such as CIM, MBA or equivalent is advantageous.
- Professional Experience: Minimum 5–7 years of marketing experience, ideally in both B2C and B2B environments, with a record of delivering successful integrated campaigns. Experience in trade marketing or the plumbing / DIY sector is desirable.
- Digital Marketing: Hands‑on experience with social media management, email marketing, content management systems and marketing automation tools. Proficiency in analysing data through analytics platforms and using insights to refine campaigns.
- Communication and Collaboration: Excellent written and verbal communication skills and ability to build relationships with internal and external stakeholders. Effective collaboration is critical for aligning marketing and sales teams and delivering strategic marketing initiatives.
- Analytical Mindset: Comfortable working with data, interpreting KPIs and making data‑driven decisions. Should have experience in market research, segmentation and ROI analysis.
- Software Proficiency: Competent in Microsoft Office suite and familiar with marketing tools such as analytics software (e.g., Google Analytics), content management systems and marketing automation platforms. Knowledge of ERP systems like JD Edwards is a plus.
Skills and Competencies
- Brand Awareness: Strong understanding of brand development principles and the ability to consistently apply brand guidelines across all touchpoints.
- Analytical and Data‑Driven: Proficiency in interpreting data and converting it into actionable insights.
Specialist, Marketing employer: Fluidmaster
Contact Detail:
Fluidmaster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Specialist, Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend industry events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and content. Use real data to demonstrate how your work has driven results. This will not only impress potential employers but also give you a chance to talk about your achievements during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their brand visibility and campaign success. Tailor your answers to show you understand their market and can bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketers like you. Plus, it’s a great way to ensure your application gets seen by the right people. So, what are you waiting for? Get applying!
We think you need these skills to ace Specialist, Marketing
Some tips for your application 🫡
Show Off Your Creativity: As a Marketing Specialist, we want to see your creative flair! Make sure your application showcases your ability to create compelling content. Use examples from your past campaigns to highlight how you’ve engaged audiences and driven results.
Be Data-Driven: We love marketers who can back up their ideas with data. In your application, mention specific metrics or KPIs you've worked with. Show us how you've used data insights to shape your marketing strategies and optimise campaigns.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to match our job description. Highlight your experience in both B2C and B2B environments, and make sure to mention any relevant industry knowledge, especially in trade marketing or the plumbing/DIY sector.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Fluidmaster
✨Know Your Brand Inside Out
Before the interview, dive deep into Fluidmaster's brand and product portfolio. Understand their market positioning, recent campaigns, and how they align with EMEA and global strategies. This knowledge will help you demonstrate your passion for the brand and show that you're ready to be a brand guardian.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've executed in the past. Highlight your role in planning, execution, and analysis. Be ready to discuss how you used data-driven insights to optimise these campaigns and demonstrate ROI, as this is crucial for the Marketing Specialist role.
✨Emphasise Collaboration Skills
Since this role involves cross-functional collaboration, think of instances where you've worked effectively with sales, product, or customer service teams. Share how you aligned marketing efforts with other departments to achieve common goals, showcasing your ability to build relationships and work as part of a team.
✨Stay Current with Trends
Familiarise yourself with the latest marketing trends and emerging platforms relevant to the plumbing and DIY sector. During the interview, mention any recent developments you've noticed and how they could impact Fluidmaster's marketing strategies. This shows your proactive approach and commitment to continuous improvement.
