Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and grow a premium wine portfolio while developing new business opportunities.
- Company: Established fine wine business with international operations.
- Benefits: Competitive salary, performance-based package, and career progression opportunities.
- Why this job: Join a dynamic team and make an impact in the fine wine industry.
- Qualifications: 3-5+ years of sales experience in wine or spirits, strong commercial acumen.
- Other info: Field-based role with potential for team leadership and EU business development.
The predicted salary is between 55000 - 75000 £ per year.
An established and internationally operating fine wine business is seeking an experienced Senior Sales Manager to manage and grow a premium wine portfolio across existing accounts while strategically developing new business opportunities across on-trade, wholesale, and private client accounts. This is a predominantly field-based role, ideally suited to a commercially driven sales professional with a strong wine and spirits network in London and the wider UK market. You will take full commercial ownership of your accounts, covering sales growth, forecasting, and long-term relationship management. There is clear scope for career progression, including the opportunity to build and lead a team as the business continues to grow, and the potential opportunity to develop and grow business in the EU. You will work closely with internal teams (marketing, product, supply chain, logistics, and customer service).
Key Responsibilities
- Manage and grow revenue across an existing customer base
- Build and maintain strong, long-term relationships with key decision-makers
- Deliver high service levels through effective internal coordination
- Identify, target, and secure new national, regional, and private client accounts
- Develop long-term commercial partnerships with key customers
- Own sales forecasting and budget planning for key accounts
- Use data and insights to identify opportunities and manage risk
- Lead negotiations with buyers and procurement teams
- Secure listings, promotional activity, and trading terms aligned to commercial objectives
- Maximise margin while delivering volume growth and customer value
- Work cross-functionally with supply chain, finance, and marketing teams
- Provide regular performance updates and commercial insights to senior leadership
Experience & Skills Required
- 3–5+ years’ experience selling wine and/or spirits to trade and private clients in the UK (London focus preferred), with some international exposure advantageous
- A proactive sales mindset with proven success in new business development and account management
- Strong commercial acumen, including margin management, forecasting, and negotiation
- Confident, self-motivated sales professional comfortable running their own business within a fast-paced international business
- Strong trade sales mindset with a track record of driving commercial results
- Excellent communication and influencing skills, including senior-level stakeholder engagement
- Strong presentation and proposal-building capability
- Passion for wine and hospitality preferred
- Full UK driving licence and willingness to travel domestically and internationally as required
Senior Sales Manager- Wine in London employer: Fluid Fusion
Contact Detail:
Fluid Fusion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager- Wine in London
✨Network Like a Pro
Get out there and mingle! Attend wine tastings, trade shows, and industry events to meet potential clients and decision-makers. Remember, it’s all about building those relationships that can lead to new business opportunities.
✨Show Off Your Expertise
When you’re chatting with prospects, don’t hold back on sharing your knowledge about fine wines. Use your passion and expertise to engage them and demonstrate why you’re the best fit for managing their accounts.
✨Follow Up Like a Boss
After meeting someone, shoot them a quick follow-up email or message. Remind them of your conversation and express your interest in working together. It keeps you top of mind and shows you’re proactive!
✨Leverage Our Website
Don’t forget to check out our website for job openings and resources. Applying through us not only gives you access to exclusive roles but also connects you with a community of like-minded professionals in the wine industry.
We think you need these skills to ace Senior Sales Manager- Wine in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Senior Sales Manager role. Highlight your achievements in wine sales, account management, and any relevant commercial successes to grab our attention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about fine wine and how your background makes you the perfect fit for this role. Be sure to mention specific experiences that align with our needs.
Showcase Your Network: Since this role requires a strong wine and spirits network, don’t forget to mention key relationships you've built in the industry. Let us know how these connections can help drive business growth and enhance our portfolio.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Fluid Fusion
✨Know Your Wine
Brush up on your wine knowledge before the interview. Be prepared to discuss different types of wines, regions, and trends in the fine wine market. This will show your passion for the industry and help you connect with the interviewers.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in the wine or spirits sector. Use metrics to demonstrate how you've grown accounts or secured new business. This will highlight your commercial acumen and proactive sales mindset.
✨Understand the Company
Research the fine wine business thoroughly. Know their portfolio, target markets, and recent developments. This will allow you to tailor your answers and show that you're genuinely interested in contributing to their success.
✨Prepare for Negotiation Scenarios
Think about potential negotiation scenarios you might face in the role. Be ready to discuss your approach to securing listings and managing trading terms. This will demonstrate your strategic thinking and readiness to take on the responsibilities of the position.
