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- Tasks: Drive sales and manage key accounts in the premium wine sector.
- Company: Established premium wine business with a strong market presence.
- Benefits: Competitive salary, car allowance, bonus, pension, and healthcare.
- Why this job: Join a dynamic team and make an impact in the hospitality industry.
- Qualifications: 3-5 years in account management with strong commercial acumen.
- Other info: Hybrid role based in London/South with excellent growth opportunities.
The predicted salary is between 50000 - 60000 £ per year.
Specialism: Business Development, Commercial development, Key Account Management, National Account Management, On Trade, Premium Wines
Location: London/South (Hybrid)
Salary: Circa £50-60K + car, bonus, pension and other benefits
Our client is an established premium Wine business delivering an exceptional range of international wines to the UK market. Due to continued growth, they require a National Sales Account Manager to drive sales across key accounts and groups in the On Trade.
The successful candidate will manage a portfolio of existing national on-trade accounts while identifying and winning new business across hotel and pub groups/chains in the UK. You’ll work closely with internal teams (Marketing, Product, Operations (Supply chain and logistics and customer service) and externally with senior stakeholders in national and regional pub, hotel and restaurant groups.
Key Responsibilities- Account Management & Customer Development
- Manage and grow revenue across existing national on-trade customers (pub and hotel groups).
- Build strong, lasting relationships with key decision-makers across accounts.
- Lead promotional planning and execution in line with customer calendars and brand objectives.
- Deliver excellent service levels with internal coordination (supply, ops, marketing).
- Identify and target new national and large regional on-trade opportunities.
- Build and deliver tailored commercial proposals and pricing models.
- Drive long-term business partnerships with national pub chains, hotels, and hospitality groups.
- Own sales forecasting and budget planning for key accounts.
- Develop and execute joint business plans with key customers.
- Use data insights to refine strategy and identify opportunities or risks.
- Lead negotiations with group buyers and procurement teams.
- Secure listings, promotional agreements, and trading terms in line with commercial goals.
- Maximise margin while delivering customer value and volume growth.
- 3–5+ years’ experience managing national or large regional accounts in the on-trade.
- Strong commercial acumen with experience in P&L ownership, margin management, and negotiation.
- Proven success in new business development and customer relationship management.
- Ability to forecast accurately and work with CRM systems and reporting tools.
- Confident communicator with ability to influence at a senior level (both internally and externally).
- Strong presentation and proposal-building skills.
- Passion for wine and hospitality – WSET qualification (or willingness to obtain) desirable.
- Full UK driving licence and willingness to travel nationally.
Candidates meeting the brief and experience requirements will be contacted within 2 weeks of their application.
National Key Account Manager- Wine On Trade in London employer: Fluid Fusion
Contact Detail:
Fluid Fusion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Key Account Manager- Wine On Trade in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine and hospitality industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Prepare for interviews by researching the company and its key accounts. Understand their products and market position. This will not only impress your interviewers but also help you tailor your answers to show how you can drive sales and build relationships effectively.
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal interview, being able to clearly articulate your experience in account management and business development is crucial. Highlight your successes and how you can bring value to their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace National Key Account Manager- Wine On Trade in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in account management and business development, especially in the on-trade sector. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about wine and hospitality. Share specific examples of how you've driven sales and built relationships in previous roles. We love a good story!
Show Off Your Commercial Acumen: Since this role involves P&L ownership and margin management, make sure to showcase your commercial skills. Include any relevant achievements or metrics that demonstrate your ability to drive revenue and manage budgets effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Fluid Fusion
✨Know Your Wine
Since this role is all about premium wines, brush up on your wine knowledge. Be prepared to discuss different types of wines, regions, and trends in the industry. Showing genuine passion for wine can set you apart from other candidates.
✨Understand the On-Trade Landscape
Familiarise yourself with the on-trade sector, especially key players in the pub and hotel groups. Research their current offerings and think about how you could add value to their business. This will demonstrate your proactive approach and understanding of the market.
✨Prepare for Negotiation Scenarios
Given the emphasis on negotiation in this role, practice common negotiation scenarios. Think about how you would secure listings or promotional agreements. Being able to articulate your strategy clearly will show that you're ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
This position requires strong relationship management. Prepare examples of how you've successfully built and maintained relationships with key stakeholders in previous roles. Highlight your communication skills and ability to influence decision-makers.
