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- Tasks: Promote and sell premium wines to bars, restaurants, and hotels in the West Midlands.
- Company: Join a renowned Italian wine business with a fantastic portfolio of high-quality wines.
- Benefits: Enjoy flexible working hours, a competitive retainer plus commission, and the chance to work part-time.
- Why this job: Perfect for wine lovers eager to build relationships and grow their sales skills in a vibrant industry.
- Qualifications: Passion for wine, sales experience, and ideally a degree or WSET qualification.
- Other info: This is a contract role; candidates must be UK-based and eligible to work.
The predicted salary is between 28800 - 43200 £ per year.
Our client is an established Italian Wine Business, boasting a tremendous portfolio of high-quality wines. As part of the strategic growth plan, they require a Wine Sales Representative for the West Midlands region (inc. Birmingham, Coventry, Stoke etc).
Each Wine Sales Executive is assigned responsibility for the sales, distribution, and promotion of a selection of premium and prestige wine brands within a pre-designated territory. The customer base will typically consist of independent On Trade venues (premium bars, restaurants, cafes, hotels etc...) including small regional groups and local wholesalers.
As a Sales Executive, you will operate on behalf of the company with an emphasis on developing new business while building and actively maintaining strong relationships with existing customers.
Candidates for these opportunities can come from a range of food and beverage backgrounds but must have a strong passion for wine. We welcome candidates with sales backgrounds as Wine Agents, Sommeliers, Wine Sales professionals, Food & Beverage Consultants, Wine traders/buyers, F&B buyers, hospitality professionals or passionate salespeople with a keen interest in wine. Existing Wine Agents who already work with other wine portfolios but wish to add more products to their range are also welcome.
Skills and experience requirements:
- A self-starter with a true passion for wine and the drive to forge your success in the vibrant world of On Trade Wine.
- Knowledge of the Wine category with the ability to identify, recommend and secure the best listings for individual venues/groups and the ability to provide customer training and tastings as required.
- An existing network of potential customers / prospects within the West Midlands area (hotels, restaurants, bars and other leisure outlets).
- Proactive, passionate and results-driven.
- Self-motivated and happy with the retainer + commission model.
- Commercially astute with solid negotiation skills and the aptitude to maximise own and company business opportunities.
- Access to a car / clean driving license.
- Strong and collaborative communicator, highly organised and numerate.
- Ideally educated to degree level, WSET qualification would be advantageous.
- Be a strong ‘people person’ and be able to form strong client relationships.
Please note: This opportunity is a contract role and is remunerated via a yearly retainer and generous commission structure and can be worked on a full or part-time basis, this can be perfect for drinks sales candidates who operate already on a freelance basis, are looking for flexible working or already sell other alcohol products to the trade. Candidates must be based and eligible to work in the UK for this opportunity. Please provide your CV and current remuneration with your application.
Wine Sales Representative employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Contact Detail:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wine Sales Representative
✨Tip Number 1
Network actively within the West Midlands area. Attend local wine events, tastings, and industry meet-ups to connect with potential customers and other professionals in the field. Building relationships in person can significantly enhance your chances of landing this role.
✨Tip Number 2
Familiarise yourself with the specific wine brands that the company represents. Understanding their portfolio will not only help you in conversations but also demonstrate your genuine interest and knowledge during any interviews or networking opportunities.
✨Tip Number 3
Showcase your passion for wine through social media or a personal blog. Share your experiences, reviews, and insights about different wines. This can help you stand out as a candidate who is not just knowledgeable but also enthusiastic about the industry.
✨Tip Number 4
Prepare to discuss your existing network of contacts in the hospitality sector. Highlight any relationships you have with bars, restaurants, or hotels in the West Midlands, as this will be crucial for your success in the role and will impress potential employers.
We think you need these skills to ace Wine Sales Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and the food and beverage industry. Emphasise any roles where you have worked with wine or similar products, showcasing your passion for wine and your ability to build client relationships.
Craft a Compelling Cover Letter: Write a cover letter that reflects your enthusiasm for the role and the wine industry. Mention specific experiences that demonstrate your sales skills and knowledge of wine, and explain why you are a great fit for the Wine Sales Representative position.
Showcase Your Network: If you have an existing network within the West Midlands area, mention it in your application. Highlight any connections you have with potential customers such as bars, restaurants, and hotels, as this will show your readiness to hit the ground running.
Highlight Relevant Qualifications: If you have any qualifications related to wine, such as a WSET certification, be sure to include them in your application. This will demonstrate your commitment to the industry and your expertise in wine knowledge.
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Show Your Passion for Wine
Make sure to express your genuine enthusiasm for wine during the interview. Share your experiences with different wine varieties, regions, and any relevant certifications you may have, such as WSET qualifications. This will demonstrate your commitment to the role and the industry.
✨Know the Company and Its Portfolio
Research the Italian Wine Business and its portfolio of wines before the interview. Familiarise yourself with their premium and prestige brands, and be prepared to discuss how you can promote and sell these products effectively in the West Midlands region.
✨Highlight Your Sales Experience
Be ready to discuss your previous sales experience, especially in the food and beverage sector. Provide specific examples of how you've successfully built relationships with clients, secured listings, and driven sales growth. This will showcase your ability to thrive in a sales-driven environment.
✨Demonstrate Your Networking Skills
Since the role requires an existing network of potential customers, be prepared to talk about your connections within the West Midlands area. Discuss how you plan to leverage these relationships to develop new business opportunities and maintain strong client connections.
