Wine Sales Representative

Wine Sales Representative

Freelance 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales and promote premium wines in Bath, Bristol, Cardiff, and the M4 Corridor.
  • Company: Join a well-established Italian Wine Business with a fantastic portfolio of high-quality wines.
  • Benefits: Enjoy flexible working hours, a yearly retainer, and a generous commission structure.
  • Why this job: Perfect for wine lovers eager to build relationships and grow in the vibrant On Trade sector.
  • Qualifications: Passion for wine and experience in sales or hospitality; degree preferred but not required.
  • Other info: This is a contract role, ideal for freelancers or those selling other alcohol products.

The predicted salary is between 28800 - 42000 £ per year.

Our client is an established Italian Wine Business, boasting a tremendous portfolio of high-quality wines. As part of the strategic growth plan, they require a Wine Sales Representative for the region comprising Bath, Bristol, Cardiff and the western side of the M4 Corridor.

Each Wine Sales Executive is assigned responsibility for the sales, distribution, and promotion of a selection of premium and prestige wine brands within a pre-designated territory.

The customer base will typically consist of independent On Trade venues (premium bars, restaurants, cafes, hotels etc…) including small regional groups and local wholesalers. As a Sales Executive, you will operate on behalf of the company with an emphasis on developing new business while building and actively maintaining strong relationships with existing customers.

Candidates for these opportunities can come from a range of food and beverage backgrounds but must have a strong passion for wine. We welcome candidates with sales backgrounds as Wine Agents, Sommeliers, Wine Sales professionals, Food & Beverage Consultants, Wine traders/buyers, F&B buyers, hospitality professionals or passionate salespeople with a keen interest in wine. Existing Wine Agents who already work with other wine portfolios but wish to add more products to their range are also welcome.

Skills and experience requirements :

  • A self-starter with a true passion for wine and the drive to forge your success in the vibrant world of On Trade Wine
  • Knowledge of the Wine category with the ability to identify, recommend and secure the best listings for individual venues/groups and the ability to provide customer training and tastings as required.
  • Good knowledge of the assigned geographical territory and potential On Trade customer base (hotels, restaurants, bars and other leisure outlets)
  • Proactive, passionate and results-driven.
  • Commercially astute with solid negotiation skills and the aptitude to maximise own and company business opportunities.
  • Strong and collaborative communicator, highly organised and numerate.
  • Ideally educated to degree level

Please note: This opportunity is a contract role and is remunerated via a yearly retainer and generous commission structure and can be worked on a full or part-time basis, this can be perfect for drinks sales candidates who operate already on a freelance basis, are looking for flexible working or already sell other alcohol products to the trade.

Candidates must be based and eligible to work in the UK for this opportunity. Please provide your CV and current remuneration with your application.

Wine Sales Representative employer: Fluid Fusion - Beer, Wine & Spirits Recruitment

Join an esteemed Italian Wine Business that values passion and expertise in the vibrant world of wine sales. With a strong emphasis on employee growth, our company offers flexible working arrangements and a generous commission structure, making it an ideal environment for self-starters and seasoned professionals alike. Experience a collaborative work culture where building lasting relationships with premium venues is at the heart of what we do, all while enjoying the beautiful regions of Bath, Bristol, Cardiff, and the M4 Corridor.
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Contact Detail:

Fluid Fusion - Beer, Wine & Spirits Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Wine Sales Representative

✨Tip Number 1

Familiarize yourself with the wine portfolio of the company you're applying to. Understanding their premium and prestige brands will not only help you in interviews but also show your genuine interest in their products.

✨Tip Number 2

Network within the On Trade sector in your assigned territory. Attend local wine events, tastings, and industry meet-ups to connect with potential customers and gain insights into their preferences.

✨Tip Number 3

Demonstrate your sales skills by preparing a brief strategy on how you would approach new business development in the region. This proactive approach can set you apart from other candidates.

✨Tip Number 4

Showcase your passion for wine through personal anecdotes or experiences. Whether it's a memorable tasting or a favorite vineyard visit, sharing your enthusiasm can resonate well with interviewers.

We think you need these skills to ace Wine Sales Representative

Passion for Wine
Sales Experience
Knowledge of Wine Categories
Customer Relationship Management
Negotiation Skills
Territory Knowledge
Proactive Approach
Results-Driven Mindset
Communication Skills
Organizational Skills
Numeracy Skills
Training and Tasting Facilitation
Commercial Acumen
Self-Starter Attitude

Some tips for your application 🫡

Show Your Passion for Wine: In your application, make sure to express your genuine passion for wine. Share any relevant experiences or knowledge that highlight your enthusiasm and understanding of the wine industry.

Tailor Your CV: Customize your CV to emphasize your sales experience, particularly in the food and beverage sector. Highlight any roles where you developed customer relationships or worked with premium products, as this aligns with the job requirements.

Highlight Relevant Skills: Focus on showcasing skills that are crucial for the role, such as negotiation, communication, and organization. Provide specific examples of how you've successfully used these skills in previous positions.

Include Your Current Remuneration: As requested in the job description, be sure to include your current remuneration in your application. This shows transparency and helps the employer understand your expectations.

How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment

✨Show Your Passion for Wine

Make sure to express your genuine enthusiasm for wine during the interview. Share your experiences with different wine varieties, regions, and any relevant certifications you may have. This will demonstrate your commitment to the industry and help you connect with the interviewers.

✨Know Your Territory

Research the Bath, Bristol, Cardiff, and M4 Corridor regions thoroughly. Familiarize yourself with the local On Trade venues, their wine offerings, and potential customers. Being knowledgeable about the area will show that you are proactive and ready to hit the ground running.

✨Highlight Your Sales Experience

Prepare to discuss your previous sales roles and how they relate to this position. Focus on your achievements, such as exceeding sales targets or successfully launching new products. Use specific examples to illustrate your skills in negotiation and relationship-building.

✨Prepare for Customer Scenarios

Anticipate questions about how you would approach potential customers or handle specific sales situations. Think about how you would conduct tastings, provide training, or recommend wines to different venues. This will showcase your ability to engage with clients and drive sales effectively.

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