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- Tasks: Manage and grow a premium wine portfolio while developing new business opportunities.
- Company: Established fine wine business with an international presence.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Join a passionate team and make an impact in the fine wine industry.
- Qualifications: 3-5 years of sales experience in wine or spirits, strong commercial acumen.
- Other info: Opportunity for career progression and international travel.
The predicted salary is between 55000 - 75000 £ per year.
An established and internationally operating fine wine business is seeking an experienced Senior Sales Manager to manage and grow a premium wine portfolio across existing accounts while strategically developing new business opportunities across on-trade, wholesale, and private client accounts.
This is a predominantly field-based role, ideally suited to a commercially driven sales professional with a strong wine and spirits network in London and the wider UK market. You will take full commercial ownership of your accounts, covering sales growth, forecasting, and long-term relationship management.
There is clear scope for career progression, including the opportunity to build and lead a team as the business continues to grow, and the potential opportunity to develop and grow business in the EU. You will work closely with internal teams (marketing, product, supply chain, logistics, and customer service).
Key Responsibilities- Account Management & Customer Development
- Manage and grow revenue across an existing customer base
- Build and maintain strong, long-term relationships with key decision-makers
- Deliver high service levels through effective internal coordination
- Identify, target, and secure new national, regional, and private client accounts
- Develop long-term commercial partnerships with key customers
- Own sales forecasting and budget planning for key accounts
- Use data and insights to identify opportunities and manage risk
- Lead negotiations with buyers and procurement teams
- Secure listings, promotional activity, and trading terms aligned to commercial objectives
- Maximise margin while delivering volume growth and customer value
- Work cross-functionally with supply chain, finance, and marketing teams
- Provide regular performance updates and commercial insights to senior leadership
- 3–5+ years' experience selling wine and/or spirits to trade and private clients in the UK (London focus preferred), with some international exposure advantageous
- A proactive sales mindset with proven success in new business development and account management
- Strong commercial acumen, including margin management, forecasting, and negotiation
- Confident, self-motivated sales professional comfortable running their own business within a fast-paced international business
- Strong trade sales mindset with a track record of driving commercial results
- Excellent communication and influencing skills, including senior-level stakeholder engagement
- Strong presentation and proposal-building capability
- Passion for wine and hospitality preferred
- Full UK driving licence and willingness to travel domestically and internationally as required
To apply, please include your CV and current remuneration details with your application. Candidates meeting the requirements will be contacted within 2 weeks.
Senior Sales Manager- Wine in Slough employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Contact Detail:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager- Wine in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine industry. Attend events, tastings, and trade shows to meet potential clients and decision-makers. Remember, it's all about building those relationships!
✨Tip Number 2
Showcase your expertise! When you’re chatting with potential clients or at networking events, don’t be shy about sharing your knowledge of fine wines. This will help you stand out as a credible and passionate candidate.
✨Tip Number 3
Follow up! After meeting someone or having a great conversation, drop them a quick email or message to keep the connection alive. It shows you're genuinely interested and keeps you on their radar for future opportunities.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, including the Senior Sales Manager position. Make sure to check it out and submit your application directly for the best chance of landing that dream job!
We think you need these skills to ace Senior Sales Manager- Wine in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Senior Sales Manager role. Highlight your wine and spirits sales experience, especially in the UK market, to catch our eye!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use numbers and examples to demonstrate how you’ve driven sales growth and built strong relationships in your previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about wine and how your experience aligns with our goals. Make it personal and engaging to stand out from the crowd.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Know Your Wine
Brush up on your wine knowledge before the interview. Be prepared to discuss different wine regions, varietals, and trends in the fine wine market. This will show your passion and expertise, which is crucial for a Senior Sales Manager role.
✨Showcase Your Network
Highlight your existing relationships within the wine and spirits industry. Be ready to share specific examples of how you've leveraged these connections to drive sales or develop new business opportunities. This demonstrates your ability to hit the ground running.
✨Prepare for Negotiation Scenarios
Expect questions around negotiation tactics and how you handle challenging situations with clients. Prepare some real-life examples where you successfully secured listings or improved trading terms, showcasing your commercial acumen.
✨Understand the Company’s Vision
Research the fine wine business you're interviewing with. Understand their portfolio, target markets, and growth strategies. This will allow you to align your answers with their goals and demonstrate that you're not just a fit for the role, but also for the company culture.
