At a Glance
- Tasks: Lead the sales strategy for a dynamic premium drinks brand and drive profitable growth.
- Company: Exciting UK-based premium drinks business with strong brand equity.
- Benefits: Competitive salary, board-level visibility, and opportunity to shape company direction.
- Other info: Work cross-functionally with teams and influence at the highest levels.
- Why this job: Join a high-growth environment and make a real impact on a beloved brand.
- Qualifications: Senior commercial leadership experience in branded drinks and proven track record of growth.
The predicted salary is between 100000 - 150000 £ per year.
This is a board-level commercial leadership appointment with one of the UK's most exciting premium drinks businesses. A brand with genuine character, a loyal and growing consumer following, and serious ambition — this is a business that has carved out a distinctive position in a competitive market and is now looking for the commercial leader to take it to the next level.
With a clear growth agenda and strong brand equity, the business is entering one of the most exciting chapters in its development. The Sales Director appointment is central to that story. Reporting into the CEO and operating with full board visibility, you will set the commercial direction across all channels — from national and regional accounts through to wholesale, strategic partnerships and emerging routes to market.
This is a role with real strategic weight: you will own the commercial strategy, drive profitable growth, and act as a senior voice at board level on everything from pricing and investment to channel development and long-term value creation. You will lead and develop a high-performing sales function, build the governance and planning frameworks the business needs to scale with discipline, and work cross-functionally with Marketing, Finance and Operations to ensure commercial plans are executable, brand-aligned and financially robust.
The right person will combine blue-chip commercial rigour with the agility and entrepreneurial mindset that a high-growth, independent environment demands. You'll be comfortable influencing at the most senior levels, operating with pace in complex and ambiguous conditions, and translating strategic intent into measurable commercial outcomes.
You will bring:
- Senior executive-level commercial leadership experience within branded drinks
- A strong track record of delivering profitable growth across On and Off Trade national accounts
- Experience operating at or directly into board level, with the credibility and gravitas to contribute to company-wide decision-making
- Advanced P&L ownership and a sophisticated understanding of channel strategy, pricing and investment
- A high-value senior industry network across customers, wholesalers and strategic partners
- Proven ability to lead, develop and inspire high-performing commercial teams
- Exposure to DTC or export channels would be advantageous but is not essential
All candidates must be based in and eligible to work in the UK. VISA sponsorship is not available for this opportunity. Candidates who meet the brief will be contacted within 2 weeks. This role is being recruited exclusively through Fluid Fusion Ltd.
Sales Director- Premium Drinks employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Join one of the UK's most dynamic premium drinks businesses, where your leadership will shape the future of a brand with a loyal following and ambitious growth plans. With a strong emphasis on collaboration and innovation, you'll thrive in a culture that values strategic thinking and empowers you to drive meaningful change. Enjoy competitive benefits and unparalleled opportunities for professional development in a vibrant, hybrid work environment that champions both personal and organisational success.
Contact Details:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruitment Team
