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For Companies At a Glance
- Tasks: Drive sales and manage key accounts in the vibrant on-trade sector.
- Company: Established premium wine business with a passion for quality.
- Benefits: Competitive salary, bonus, car allowance, pension, and healthcare.
- Why this job: Join a dynamic team and make an impact in the hospitality industry.
- Qualifications: 3-5 years of experience in account management and strong negotiation skills.
- Other info: Exciting opportunities for growth and a love for wine is a plus!
The predicted salary is between 42500 - 57500 £ per year.
Job Description
National On Trade Account Manager
£50-60,000
Bonus
Car Allowance
Pension, healthcare and other benefits
Our client is an established premium Wine business delivering an exceptional range of international wines to the UK market. Due to continued growth, they require a National Sales Account Manager to drive sales across key accounts and groups in the On Trade.
The successful candidate will manage a portfolio of existing national on-trade accounts while identifying and winning new business across hotel and pub groups/chains in the UK.
You’ll work closely with internal teams (Marketing, Product, Operations (Supply chain and logistics and customer service) and externally with senior stakeholders in national and regional pub, hotel and restaurant groups.
Key Responsibilities
Account Management & Customer Development
- Manage and grow revenue across existing national on-trade customers (pub and hotel groups).
- Build strong, lasting relationships with key decision-makers across accounts.
- Lead promotional planning and execution in line with customer calendars and brand objectives.
- Deliver excellent service levels with internal coordination (supply, ops, marketing)
New Business Development
- Identify and target new national and large regional on-trade opportunities.
- Build and deliver tailored commercial proposals and pricing models.
- Drive long-term business partnerships with national pub chains, hotels, and hospitality groups.
Forecasting & Commercial Planning
- Own sales forecasting and budget planning for key accounts.
- Develop and execute joint business plans with key customers.
- Use data insights to refine strategy and identify opportunities or risks.
Negotiation & Commercial Delivery
- Lead negotiations with group buyers and procurement teams.
- Secure listings, promotional agreements, and trading terms in line with commercial goals.
- Maximise margin while delivering customer value and volume growth.
Experience & Skills Required
- 3–5+ years’ experience managing national or large regional accounts in the on-trade
- Strong commercial acumen with experience in P&L ownership, margin management, and negotiation.
- Proven success in new business development and customer relationship management.
- Ability to forecast accurately and work with CRM systems and reporting tools.
- Confident communicator with ability to influence at a senior level (both internally and externally).
- Strong presentation and proposal-building skills.
- Passion for wine and hospitality – WSET qualification (or willingness to obtain) desirable.
- Full UK driving licence and willingness to travel nationally.
Please provide your CV (in Word format) and current package information. Candidates must be based in the UK or have the right to work status for the UK market.
Candidates meeting the brief and experience requirements will be contacted within 2 weeks of their application.
National Account Manager- On Trade employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Contact Detail:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager- On Trade
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they position themselves in the market. This will help you tailor your answers and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the job. Highlight your successes in account management and new business development, and don’t forget to mention your passion for wine and hospitality.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from candidates who are excited about joining our team. So, don’t hold back – send us your CV and let’s get the conversation started!
We think you need these skills to ace National Account Manager- On Trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Manager role. Highlight your experience in managing national accounts and any relevant achievements in the on-trade sector. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your commercial acumen, negotiation skills, and ability to build relationships. This will help us see how you fit into our culture.
Be Clear and Concise: When writing your application, keep it clear and concise. Avoid jargon and make sure your points are easy to understand. We appreciate straightforward communication, especially when it comes to key responsibilities and achievements.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Know Your Wine
Since this role is all about premium wines, brush up on your wine knowledge. Familiarise yourself with the company's portfolio and be ready to discuss different types of wines, their origins, and what makes them special. This will show your passion for the industry and help you connect with the interviewers.
✨Showcase Your Account Management Skills
Prepare specific examples from your past experience where you've successfully managed national accounts. Highlight how you built relationships, drove sales, and executed promotional plans. Use metrics to demonstrate your success, as numbers speak volumes in sales roles.
✨Understand the On-Trade Landscape
Research the current trends in the on-trade sector, especially within pubs and hotels. Be ready to discuss how you would approach new business development and what strategies you would implement to grow existing accounts. This shows that you're proactive and knowledgeable about the market.
✨Practice Your Negotiation Techniques
Negotiation is key in this role, so prepare for questions around your negotiation style. Think of a time when you secured a great deal or overcame a tough objection. Practising these scenarios will help you articulate your approach confidently during the interview.