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For Companies At a Glance
- Tasks: Lead international sales strategy and inspire a global team in the premium spirits market.
- Company: Renowned premium spirits producer with a focus on whisky and innovation.
- Benefits: Competitive salary, remote work options, and opportunities for international travel.
- Why this job: Make a global impact in the exciting world of premium spirits and whisky.
- Qualifications: Proven experience in international sales and leadership in the spirits industry.
- Other info: Join a family-owned business that values people and fosters growth.
The predicted salary is between 43200 - 72000 £ per year.
Are you a commercially driven spirits leader who knows how to inspire a team, grow international markets, and make things happen on the global stage? We're working with a highly regarded premium spirits producer to find an exceptional Head of International Sales — a role for someone who genuinely lives and breathes whisky and spirits, and has the commercial horsepower to match.
The Opportunity
This is a senior leadership role with real scope. You'll own the international commercial strategy, lead a talented global sales team, and drive year-on-year growth across existing markets while opening new ones. From GTR to emerging territories, you'll be the driving force behind how these premium and award-winning spirits reach the world.
What You'll Be Doing
- Building and executing short, medium, and long-term commercial strategies for brand growth across international markets
- Leading, mentoring, and developing a global sales team — setting them up to manage distributor relationships with confidence and accountability
- Owning P&L, margins, and profitability across all international territories
- Identifying NPD opportunities, market-specific products, and premiumisation strategies
- Conducting annual pricing reviews and managing 6-monthly stock forecasting
- Working closely with Marketing to align budgets and brand activation at a market level
- Delivering monthly commercial performance reporting to senior leadership
- Prioritising key growth markets, including Global Travel Retail and the UK
What We're Looking For
- A proven commercial leader in whisky and/or premium spirits — this is non-negotiable
- Strong international market experience with a track record of distributor management and market development
- A natural people leader who can motivate, develop, and hold a team accountable
- Solid understanding of the UK and GTR markets, ideally with USA market exposure too
- Experience working with VIPs and HNWIs
- Someone who thrives in a fast-moving, entrepreneurial environment — comfortable with ambiguity and able to influence at all levels
- An affinity for the culture and dynamics of a family-owned, people-first business
Please note this role can be remotely based, preferably in the London area or in Scotland. This opportunity will require approx 10% international travel per year. To apply, please submit your CV and remuneration. Candidates must be based in and eligible to work in the UK.
Head of International Sales in London employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Contact Detail:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of International Sales in London
✨Network Like a Pro
Get out there and connect with people in the spirits industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks who are already in roles you aspire to. Building relationships can open doors that a CV just can’t.
✨Showcase Your Passion
When you get the chance to chat with potential employers, let your love for whisky and premium spirits shine through. Share stories about your experiences and successes in the industry. This will help you stand out as someone who truly lives and breathes the brand.
✨Prepare for Interviews
Do your homework before any interview. Know the company’s products, their market position, and recent news. Be ready to discuss how you can drive growth and lead a team effectively. Confidence and knowledge go a long way in making a great impression!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company. Let’s make this happen together!
We think you need these skills to ace Head of International Sales in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of International Sales. Highlight your experience in whisky and premium spirits, and don’t forget to showcase your international market expertise. We want to see how you’ve driven growth and led teams in similar environments!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about premium spirits and how your leadership style aligns with our values. Share specific examples of how you've inspired teams and achieved results in the past.
Showcase Your Commercial Acumen: In your application, be sure to highlight your understanding of P&L management and profitability strategies. We’re looking for someone who can demonstrate their commercial horsepower, so include any relevant metrics or achievements that illustrate your success.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on the chance to join our team!
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Know Your Spirits Inside Out
Make sure you’re well-versed in the premium spirits market, especially whisky. Brush up on the latest trends, key players, and what makes your potential employer's products stand out. This knowledge will not only impress but also show your genuine passion for the industry.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Think about specific situations where you inspired your team or drove growth in international markets. Be ready to discuss your approach to mentoring and developing talent, as this is crucial for the role.
✨Understand the Market Dynamics
Familiarise yourself with the UK and Global Travel Retail markets, as well as any relevant experience you have with the USA market. Be prepared to discuss how you would prioritise growth opportunities and manage distributor relationships effectively.
✨Align with Company Culture
Research the company’s values and culture, especially their family-owned, people-first ethos. Think about how your personal values align with theirs and be ready to articulate this during the interview. This connection can set you apart from other candidates.