At a Glance
- Tasks: Drive brand engagement and build relationships in the vibrant East London drinks scene.
- Company: Join a fast-moving premium drinks portfolio with a dynamic culture.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Other info: Exciting field-based role with no two days the same!
- Why this job: Make a real impact by connecting brands with the right venues and customers.
- Qualifications: Experience in drinks or F&B sales, with strong selling and relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Business Development Manager – London
Field-based. On-trade & Independent Retail Focus.
Do you thrive in the on-trade? Are you energised by getting brands in front of the right people, in the right venues, and making real commercial impact?
We're recruiting a Business Development Manager for a fast-moving premium drinks portfolio, covering East London and the independent retail scene.
This is a field-based role where no two days look the same — you'll be out with customers, driving brand engagement, and building the kind of relationships that actually shift product.
Responsibilities
Managing a customer base on-trade accounts, you'll be the face of a premium portfolio — delivering brand presentations, executing trade marketing activations, and ensuring standards are upheld across your patch.
You'll work closely with brand partners to maximise contracted marketing spend, develop smart sales strategies to strengthen existing listings, and bring real commercial thinking to every customer interaction.
Qualifications
Experience in drinks, F&B and/or drinks field sales is a must, but attitude and raw commercial ability matter just as much.
You'll need to be the kind of person who spots an opportunity, acts on it, and doesn't need to be told twice.
Specific skills
- Strong selling skills with the confidence to negotiate and influence at all levels.
- Track record of juggling multiple priorities and delivering results.
- Understanding of brand positioning and how it translates to the outlet level.
- Skilled at building genuine, lasting customer relationships.
- Proactive, solutions-focused, and comfortable working independently.
We are looking for someone who is ambitious, articulate, dynamic, and genuinely passionate about drinks and people.
A creative thinker who's as happy working autonomously as they are collaborating with a team.
Applicants can apply by providing their CV together with their current remuneration package.
#J-18808-Ljbffr
Contact Details:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruitment Team
