At a Glance
- Tasks: Lead the sales strategy for a premium drinks brand and drive profitable growth.
- Company: Exciting UK premium drinks business with strong brand equity.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborate with top executives and influence strategic decisions in a fast-paced environment.
- Why this job: Join a dynamic team and shape the future of a growing brand.
- Qualifications: Senior commercial leadership experience in branded drinks and proven growth track record.
The predicted salary is between 100000 - 150000 £ per year.
This is a board-level commercial leadership appointment with one of the UK's most exciting premium drinks businesses. A brand with genuine character, a loyal and growing consumer following, and serious ambition — this is a business that has carved out a distinctive position in a competitive market and is now looking for the commercial leader to take it to the next level.
With a clear growth agenda and strong brand equity, the business is entering one of the most exciting chapters in its development. The Sales Director appointment is central to that story.
Reporting into the CEO and operating with full board visibility, you will set the commercial direction across all channels — from national and regional accounts through to wholesale, strategic partnerships and emerging routes to market. This is a role with real strategic weight: you will own the commercial strategy, drive profitable growth, and act as a senior voice at board level on everything from pricing and investment to channel development and long-term value creation.
You will lead and develop a high-performing sales function, build the governance and planning frameworks the business needs to scale with discipline, and work cross-functionally with Marketing, Finance and Operations to ensure commercial plans are executable, brand-aligned and financially robust.
The right person will combine blue-chip commercial rigour with the agility and entrepreneurial mindset that a high-growth, independent environment demands. You'll be comfortable influencing at the most senior levels, operating with pace in complex and ambiguous conditions, and translating strategic intent into measurable commercial outcomes.
- Senior executive-level commercial leadership experience within branded drinks
- A strong track record of delivering profitable growth across On and Off Trade national accounts
- A high-value senior industry network across customers, wholesalers and strategic partners
- Proven ability to lead, develop and inspire high-performing commercial teams
Director of Sales- Hybrid Working employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Join one of the UK's most dynamic premium drinks businesses, where innovation meets ambition in a vibrant and supportive work culture. As a Director of Sales, you'll not only drive strategic growth but also benefit from hybrid working arrangements that promote work-life balance, alongside opportunities for professional development within a company that values its people and their contributions. With a strong brand presence and a commitment to excellence, this role offers a unique chance to shape the future of a beloved brand while being part of a collaborative and high-performing team.
Contact Details:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruitment Team
