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For Companies At a Glance
- Tasks: Lead international sales strategy and inspire a global team in the premium spirits market.
- Company: Renowned premium spirits producer with a focus on growth and innovation.
- Benefits: Competitive salary, remote work options, and opportunities for international travel.
- Why this job: Join a dynamic team and make a real impact in the world of premium spirits.
- Qualifications: Proven experience in international sales and strong leadership skills in the spirits industry.
- Other info: Flexible working environment with a people-first culture and excellent career progression.
The predicted salary is between 43200 - 72000 £ per year.
Are you a commercially driven spirits leader who knows how to inspire a team, grow international markets, and make things happen on the global stage? We're working with a highly regarded premium spirits producer to find an exceptional Head of International Sales — a role for someone who genuinely lives and breathes whisky and spirits, and has the commercial horsepower to match.
This is a senior leadership role with real scope. You'll own the international commercial strategy, lead a talented global sales team, and drive year-on-year growth across existing markets while opening new ones. From GTR to emerging territories, you'll be the driving force behind how these premium and award-winning spirits reach the world.
The Opportunity
- Building and executing short, medium, and long-term commercial strategies for brand growth across international markets
- Leading, mentoring, and developing a global sales team — setting them up to manage distributor relationships with confidence and accountability
- Owning P&L, margins, and profitability across all international territories
- Identifying NPD opportunities, market-specific products, and premiumisation strategies
- Conducting annual pricing reviews and managing 6-monthly stock forecasting
- Working closely with Marketing to align budgets and brand activation at a market level
- Delivering monthly commercial performance reporting to senior leadership
- Prioritising key growth markets, including Global Travel Retail and the UK
What We’re Looking For
- A proven commercial leader in whisky and/or premium spirits — this is non-negotiable
- Strong international market experience with a track record of distributor management and market development
- A natural people leader who can motivate, develop, and hold a team accountable
- Solid understanding of the UK and GTR markets, ideally with USA market exposure too
- Experience working with VIPs and HNWIs
- Someone who thrives in a fast-moving, entrepreneurial environment — comfortable with ambiguity and able to influence at all levels
- An affinity for the culture and dynamics of a family-owned, people-first business
Please note this role can be remotely based, preferably in the London area or in Scotland. This opportunity will require approx 10% international travel per year. To apply, please submit your CV and remuneration. Candidates must be based in and eligible to work in the UK.
Head of International Sales in City of London employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Contact Detail:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of International Sales in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know in the spirits world, the better your chances of landing that Head of International Sales role.
✨Tip Number 2
Show off your passion for premium spirits! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your insights on market trends and how you can drive growth in international markets.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Know their brand story and be ready to discuss how you can contribute to their commercial strategy. Tailor your approach to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of International Sales in City of London
Some tips for your application 🫡
Show Your Passion for Spirits: When you're writing your application, let your love for whisky and premium spirits shine through. We want to see that you genuinely live and breathe this industry, so share your experiences and what drives you in this field.
Tailor Your CV: Make sure your CV is tailored to the role of Head of International Sales. Highlight your international market experience and any leadership roles you've had. We’re looking for someone who can inspire a team, so showcase those skills!
Be Clear About Your Achievements: Quantify your successes! Whether it’s growth percentages or successful market entries, we want to see the impact you've made in previous roles. This will help us understand your commercial horsepower and how you can drive our brand forward.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Know Your Spirits
Make sure you brush up on your knowledge of premium spirits, especially whisky. Be prepared to discuss trends in the industry, your favourite brands, and how you can contribute to their growth. This shows genuine passion and expertise.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Think about specific situations where you inspired your team or improved performance. Highlight your ability to mentor and develop talent, as this is crucial for the role.
✨Understand the Market Landscape
Research the current international markets, especially the UK and Global Travel Retail. Be ready to discuss potential growth areas and how you would approach market development. This demonstrates your strategic thinking and market awareness.
✨Align with Company Values
Familiarise yourself with the company’s culture and values, particularly their people-first approach. Be prepared to discuss how your personal values align with theirs and how you can contribute to a family-owned business environment.