At a Glance
- Tasks: Drive brand growth and build strong customer relationships across the South West.
- Company: Leading premium British drinks brand with a focus on innovation.
- Benefits: Autonomous role, competitive salary, and opportunities for personal growth.
- Other info: Ideal for self-starters who thrive in a dynamic, field-based environment.
- Why this job: Be the face of a premium brand and make a real impact in the market.
- Qualifications: Experience in FMCG sales, especially in drinks or licensed trade.
The predicted salary is between 35000 - 45000 £ per year.
A fantastic opportunity to own and grow a leading premium drink brand's presence across the South West. This is an autonomous, commercially critical field sales role for someone who builds genuine customer partnerships and loves putting a great brand in front of more people. You'll be responsible for driving distribution, visibility and revenue growth across a defined territory, working with On Trade, wholesale and convenience accounts to deliver consistent NSV growth and a strong in‑market brand presence.
What You'll Be Doing
- Growing distribution across On Trade, wholesale and convenience channels
- Building deep, trusted relationships with key regional customers and operators
- Executing seasonal and regional activation plans in the market
- Identifying and winning new business opportunities across the South West region
- Defending and growing share against strong local competitors
What We're Looking For
- Proven regional field sales experience in FMCG — ideally drinks or the licensed trade
- Strong knowledge of the South West market, its customers, channels and dynamics
- A relationship-first approach with genuine credibility at the buyer and operator level
- A track record of winning new business and growing existing accounts
- Existing relationships with IFT customers, wholesalers and/or RTMs
- Experience managing On Trade accounts with some wholesale or convenience background is a plus, as is familiarity with cider, beer or soft drinks categories.
The Person
You're someone who treats their territory like a business. You own your results, act with urgency, follow through on commitments and find solutions rather than problems. You bring warmth and consistency to every customer interaction and represent brands with real pride. All candidates must be based in the UK and eligible to work. Visa sponsorship is not available for this opportunity. Candidates are ideally based in the Bristol/Bath or Cardiff regions.
Account Manager- South West- Premium Drinks in Cardiff employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Join a dynamic team that values autonomy and fosters genuine customer relationships in the vibrant South West region. As an Account Manager for a leading premium drinks brand, you'll enjoy a supportive work culture that prioritises personal growth and offers exciting opportunities to expand your professional network. With a focus on innovation and collaboration, this role not only allows you to drive brand visibility but also empowers you to take ownership of your success in a thriving market.
Contact Details:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager- South West- Premium Drinks in Cardiff
✨Tip Number 1
Get to know the company inside out before your interview. Research their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it could give you an edge if they put in a good word for you!
✨Tip Number 3
Prepare some killer questions to ask during your interview. This shows you're engaged and helps you figure out if the company is the right fit for you. Think about what you want to know about their culture, growth opportunities, and expectations.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. It’s also a chance to reiterate your enthusiasm for the role and the brand.
We think you need these skills to ace Account Manager- South West- Premium Drinks in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your regional field sales experience and any relationships you've built in the South West market. We want to see how you can bring that relationship-first approach to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for premium drinks and how you’ve successfully driven distribution and revenue growth in previous roles. Let us know why you’re the perfect fit for this autonomous position.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate how you’ve won new business or grown existing accounts. We love seeing concrete results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Know Your Market
Before the interview, dive deep into the South West market. Understand its dynamics, key players, and trends in the premium drinks sector. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Relationships
Be ready to discuss your existing relationships with IFT customers, wholesalers, and operators. Share specific examples of how you've built trust and credibility in past roles. This will highlight your relationship-first approach, which is crucial for this position.
✨Demonstrate Your Sales Success
Prepare to talk about your track record in winning new business and growing accounts. Use quantifiable achievements to back up your claims. For instance, mention how you increased distribution or revenue in a previous role, as this aligns perfectly with what they're looking for.
✨Emphasise Your Problem-Solving Skills
The company values candidates who find solutions rather than problems. Think of examples where you've faced challenges in your territory and how you overcame them. This will showcase your proactive mindset and ability to own your results.
