At a Glance
- Tasks: Lead the sales strategy for a dynamic premium drinks brand and drive profitable growth.
- Company: Exciting UK-based premium drinks business with strong brand equity.
- Benefits: Competitive salary, board-level influence, and opportunities for professional growth.
- Other info: Work closely with the CEO and cross-functional teams in a high-growth environment.
- Why this job: Join a passionate team and shape the future of a distinctive brand in a competitive market.
- Qualifications: Senior commercial leadership experience in branded drinks and proven track record of growth.
The predicted salary is between 100000 - 120000 £ per year.
This is a board-level commercial leadership appointment with one of the UK's most exciting premium drinks businesses.
A brand with genuine character, a loyal and growing consumer following, and serious ambition — this is a business that has carved out a distinctive position in a competitive market and is now looking for the commercial leader to take it to the next level.
With a clear growth agenda and strong brand equity, the business is entering one of the most exciting chapters in its development.
The Sales Director appointment is central to that story.
Reporting into the CEO and operating with full board visibility, you will set the commercial direction across all channels — from national and regional accounts through to wholesale, strategic partnerships and emerging routes to market.
This is a role with real strategic weight: you will own the commercial strategy, drive profitable growth, and act as a senior voice at board level on everything from pricing and investment to channel development and long-term value creation.
You will lead and develop a high-performing sales function, build the governance and planning frameworks the business needs to scale with discipline, and work cross-functionally with Marketing, Finance and Operations to ensure commercial plans are executable, brand-aligned and financially robust.
The right person will combine blue-chip commercial rigour with the agility and entrepreneurial mindset that a high-growth, independent environment demands.
You'll be comfortable influencing at the most senior levels, operating with pace in complex and ambiguous conditions, and translating strategic intent into measurable commercial outcomes.
You will bring: Senior executive-level commercial leadership experience within branded drinks A strong track record of delivering profitable growth across both On and Off Trade national accounts Experience operating at or directly into board level, with the credibility and gravitas to contribute to company-wide decision-making Advanced P&L ownership and a sophisticated understanding of channel strategy, pricing and investment Good knowledge of the beer market is advantageous A high-value senior industry network across customers, wholesalers and strategic partners Proven ability to lead, develop and inspire high-performing commercial teams Exposure to DTC or export channels would be advantageous but is not essential Interested in learning more?
Please apply, including your CV and current remuneration details All candidates must be based in and eligible to work in the UK.
VISA sponsorship is not available for this opportunity.
Candidates who meet the brief will be contacted within 2 weeks.
This role is being recruited exclusively through Fluid Fusion Ltd. #J-18808-Ljbffr
Sales Director- Premium Drinks in Burnley employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Fluid Fusion is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the vibrant setting of East London. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while working with a passionate team dedicated to the premium drinks sector. With a focus on relationship building and brand visibility, this role provides a rewarding experience for those looking to make a significant impact in the industry.
Contact Details:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director- Premium Drinks in Burnley
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director- Premium Drinks at Fluid Fusion - Beer, Wine & Spirits Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Fluid Fusion - Beer, Wine & Spirits Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director- Premium Drinks. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director- Premium Drinks in Burnley
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Fluid Fusion - Beer, Wine & Spirits Recruitment:When writing your cover letter, make sure to tailor your message specifically for Fluid Fusion - Beer, Wine & Spirits Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Fluid Fusion - Beer, Wine & Spirits Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Fluid Fusion - Beer, Wine & Spirits Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Fluid Fusion - Beer, Wine & Spirits Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
