At a Glance
- Tasks: Drive brand growth and build relationships in the South West drinks market.
- Company: Leading premium British drinks brand with a focus on customer partnerships.
- Benefits: Autonomous role with competitive salary and opportunities for personal growth.
- Other info: Ideal for those based in Bristol/Bath or Cardiff, with strong local market knowledge.
- Why this job: Be the face of a premium brand and make a real impact in your territory.
- Qualifications: Experience in field sales, especially in FMCG or drinks, is essential.
The predicted salary is between 35000 - 45000 € per year.
A fantastic opportunity to own and grow a leading premium drink brand's presence across the South West. This is an autonomous, commercially critical field sales role for someone who builds genuine customer partnerships and loves putting a great brand in front of more people. You'll be responsible for driving distribution, visibility and revenue growth across a defined territory, working with On Trade, wholesale and convenience accounts to deliver consistent NSV growth and a strong in-market brand presence.
What You'll Be Doing:
- Growing distribution across On Trade, wholesale and convenience channels
- Building deep, trusted relationships with key regional customers and operators
- Executing seasonal and regional activation plans in the market
- Identifying and winning new business opportunities across the South West region
- Defending and growing share against strong local competitors
What We're Looking For:
- Proven regional field sales experience in FMCG — ideally drinks or the licensed trade
- Strong knowledge of the South West market, its customers, channels and dynamics
- A relationship-first approach with genuine credibility at the buyer and operator level
- A track record of winning new business and growing existing accounts
- Existing relationships with IFT customers, wholesalers and/or RTMs
- Experience managing On Trade accounts with some wholesale or convenience background is a plus, as is familiarity with cider, beer or soft drinks categories.
The Person:
You're someone who treats their territory like a business. You own your results, act with urgency, follow through on commitments and find solutions rather than problems. You bring warmth and consistency to every customer interaction and represent brands with real pride.
Interested in learning more? Please apply, including your CV and current remuneration details. All candidates must be based in and eligible to work in the UK. VISA sponsorship is not available for this opportunity. Candidates are ideally based in the Bristol/Bath or Cardiff regions. Candidates who meet the brief will be contacted within 2 weeks. This role is being recruited exclusively through Fluid Fusion Ltd.
Account Manager- South West- Premium Drinks employer: Fluid Fusion - Beer, Wine & Spirits Recruitment
Join a dynamic team at a leading premium drinks brand, where you will enjoy a supportive work culture that values autonomy and fosters genuine customer relationships. With a focus on employee growth, we offer opportunities for professional development and the chance to make a significant impact in the South West market. Our commitment to excellence and innovation ensures that you will be part of a brand that takes pride in its products and its people.
Contact Detail:
Fluid Fusion - Beer, Wine & Spirits Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager- South West- Premium Drinks
✨Tip Number 1
Get to know the brand inside out! Research their products, values, and market presence. This will help you connect with potential employers and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, join relevant groups on social media, and reach out to people in your target companies. Building relationships can open doors that a CV just can't.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to the role. Think about how your experience aligns with their needs, especially in terms of building customer relationships and driving sales.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Account Manager- South West- Premium Drinks
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the job description. Highlight your regional field sales experience and any relationships you've built in the South West market. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the premium drinks industry and how your relationship-first approach has led to success in previous roles. Keep it engaging and personal!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to grow accounts and win new business. Numbers speak volumes, so if you’ve increased sales or expanded distribution, let us know!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Fluid Fusion - Beer, Wine & Spirits Recruitment
✨Know Your Market
Before the interview, dive deep into the South West market. Understand its dynamics, key players, and trends in the premium drinks sector. This knowledge will not only impress but also show that you’re genuinely interested in the role.
✨Build Your Story
Prepare to share specific examples of how you've successfully grown accounts or built relationships in your previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them memorable.
✨Showcase Your Relationship Skills
Since this role is all about building genuine partnerships, be ready to discuss how you’ve fostered trust with clients in the past. Highlight any existing relationships you have with IFT customers or wholesalers to give you an edge.
✨Demonstrate Your Ownership Mentality
Emphasise your proactive approach to managing your territory like a business. Share examples of how you've taken initiative, solved problems, and driven results in your previous positions to align with their expectations.
