Power Electronics Business Development Manager in Birmingham

We are a leading provider of power electronics and electrical drive technologies and seeking an experienced Electrical Systems Business Development Manager to support the growth of our Ports & Shore Power business across the UK, Ireland, and Northern Europe. This role will focus on expanding electrical systems opportunities within the ports and maritime infrastructure sector, with particular emphasis on port electrification and shore power solutions. The successful candidate will help establish the business as a trusted partner for port operators, terminal owners, EPC contractors, and regulatory bodies as the industry moves toward lower-carbon and fully electrified operations.

Key Responsibilities

• Business Development & Market Expansion
  • Develop and implement a regional growth strategy focused on ports, terminals, and maritime infrastructure projects.
  • Identify, pursue, and secure opportunities linked to shore power, port electrification, and electrical infrastructure modernisation.
  • Deliver agreed sales, revenue, and profitability objectives within the assigned region.
  • Maintain a strong and active opportunity pipeline through effective CRM and internal reporting processes.
• Ports Electrification & Shore Power
  • Lead customer discussions relating to shore power systems including LV, MV, and HV shore connection solutions.
  • Medium- and high-voltage distribution systems and substations.
  • Power conversion systems, variable speed drives, and harmonic filtering solutions.
  • Grid integration studies, power quality analysis, and compliance requirements.
  • Electrification of port equipment such as cranes, pumps, and auxiliary systems.
  • Support customers in achieving decarbonisation targets and compliance with evolving environmental regulations.
• Technical & Commercial Support
  • Serve as the main technical and commercial point of contact for customers throughout the sales process.
  • Collaborate closely with engineering and proposal teams to develop technically compliant and commercially competitive solutions.
  • Assist in the preparation of technical submissions, system designs, and commercial proposals.
  • Participate in customer meetings, technical clarifications, and contract discussions.
  • Ensure all proposed solutions align with company capabilities, standards, and product offerings.
• Customer & Industry Engagement
  • Build and maintain strong relationships with port authorities and terminal operators, EPC contractors and engineering consultancies, utilities, distribution network operators, and technology partners.
  • Represent the business at maritime, ports, and electrification industry conferences and events across the region.
• Internal Collaboration
  • Work closely with proposal, engineering, project delivery, and service teams to ensure smooth project handover and execution.
  • Provide ongoing market intelligence and customer feedback to support product and solution development.

Key Accountabilities

• Growth and expansion of the electrical systems business within ports and shore power applications.
• Delivery of technically robust and commercially sustainable solutions.
• High levels of customer satisfaction and repeat business.
• Strong collaboration across regional and functional teams.

Experience & Knowledge

Essential

• Demonstrated experience in business development, technical sales, or solutions engineering within electrical power systems, industrial infrastructure, or engineered projects.
• Strong understanding of medium- and high-voltage electrical systems, power electronics, and industrial electrical infrastructure.
• Experience working with complex engineered solutions and long sales cycles.
• Ability to engage effectively with both technical specialists and senior commercial stakeholders.

Desirable

• Previous involvement in shore power, cold ironing, or port electrification projects.
• Knowledge of port operations, marine infrastructure, or heavy industrial sectors.
• Familiarity with UK, Irish, and Northern European electrical standards and grid compliance requirements.
• Understanding of sustainability initiatives, decarbonisation policies, and funding mechanisms within the maritime industry.

Skills & Competencies

• Strong commercial acumen and negotiation skills.
• Technical credibility with a consultative sales approach.
• Strategic thinker with the ability to deliver practical results.
• Excellent communication, presentation, and stakeholder management skills.
• Self-motivated and capable of working independently across a regional territory.

Qualifications

• Degree or equivalent qualification in Electrical Engineering, Power Engineering, or a related discipline.
• Chartered Engineer status or professional accreditation would be beneficial, though not essential.

Travel Requirements

• Frequent travel across the UK, Ireland, and Northern Europe will be required.
• Occasional international travel for customer visits, project meetings, and industry events may also be necessary.