At a Glance
- Tasks: Create and manage engaging email campaigns that drive results for our artisan meringue brands.
- Company: Join Flower & White Ltd, a leader in crafting indulgent meringue treats.
- Benefits: Flexible part-time hours, creative freedom, and a friendly team environment.
- Other info: Opportunity to learn and grow in a dynamic marketing role.
- Why this job: Make a real impact with your creativity in a growing business.
- Qualifications: Passion for email marketing, strong writing skills, and a keen eye for design.
The predicted salary is between 36000 - 60000 £ per year.
Email Marketing & Communications Specialist
At Flower & White Ltd, we’re proud to be the home of artisan meringues. With over 15 years of experience and three distinctive brands under our wing – Flower & White, Cotswold Meringues and The Glorious Mess – we’ve built a reputation for crafting indulgent, high-quality meringue treats that blend tradition with innovation.
We’re looking for a detail-oriented and creative Email Marketing & Communications Specialist to become an integral part of our team. In this role, you’ll take full ownership of our email marketing across all Flower & White Ltd brands, helping to shape campaigns that delight our audience and drive real business results. You’ll also provide support with PR initiatives and copywriting, ensuring all communications are on-brand, engaging, and impactful.
Please note, this is an on-site position based at our Telford office.
What You’ll Do:
Campaigns & Testing
- Plan, design and send engaging email campaigns.
- Run tests on subject lines, send times, layouts and CTAs - ensuring every campaign performs better than the last.
- Tailor emails using customer insights such as purchase history and engagement.
- Implement dynamic content to boost clicks and conversions.
Automated Journeys
- Build and manage welcome series, cart/browse abandonment flows, win-back campaigns, and loyalty sequences.
- Develop sign-up strategies both online and at events.
- Maintain healthy, active subscriber lists to keep deliverability strong.
Data & Reporting
- Monitor campaign metrics including revenue per send, open and click-through rates.
- Share insights to guide wider marketing strategy.
PR & Copywriting Support
- Ensuring our tone of voice feels consistent everywhere.
- Supporting PR and media opportunities – from blog posts and thought pieces to PR boxes and editor outreach.
- Writing product descriptions that sell the story as well as the product.
Why This Role Might Be Perfect for You:
- Part-time & flexible: 3 days a week
- High impact: Email is one of our most cost-effective, measurable channels, and you’ll have full ownership of making it thrive.
- Ability to be playful and express your creativity.
- The opportunity to join a growing business and become part of a friendly team!
What We’re Looking For:
- Strong interest or experience in email marketing platforms (Klaviyo a bonus).
- Good eye for detail and a passion for writing engaging copy.
- Good design skills to create visually polished and engaging email campaigns (experience using Adobe Creative Suite a huge plus!)
- Analytical mindset - keen to learn from data and apply insights.
- Organised, collaborative, and happy to take ownership.
Salary negotiable with experience
Email Marketing & Communications Specialist in Telford employer: Flower and White Ltd
At Flower & White Ltd, we pride ourselves on fostering a vibrant and creative work environment where innovation meets tradition. As an Email Marketing & Communications Specialist, you'll enjoy flexible part-time hours while having the opportunity to make a significant impact on our marketing efforts. With a focus on employee growth and a supportive team culture, we offer a unique chance to thrive in a growing business located in Telford, where your creativity and insights will be valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing & Communications Specialist in Telford
✨Tip Number 1
Get to know the company inside out! Research Flower & White Ltd, their brands, and their email marketing style. This way, when you get that interview, you can show off your knowledge and passion for their products.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Showcase your skills! Create a mini portfolio of your best email campaigns or copywriting samples. Even if they’re personal projects, it’ll demonstrate your creativity and attention to detail.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Flower & White Ltd.
We think you need these skills to ace Email Marketing & Communications Specialist in Telford
Some tips for your application 🫡
Show Your Passion for Email Marketing:When you’re writing your application, let us see your enthusiasm for email marketing! Share any relevant experiences or projects you've worked on that highlight your creativity and attention to detail. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your familiarity with email marketing platforms and any design skills you have. This shows us you’ve done your homework and are serious about joining our team!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the role. We appreciate a well-structured application that makes it easy for us to see why you’d be a great fit for the Email Marketing & Communications Specialist position.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Flower & White Ltd and our amazing brands!
How to prepare for a job interview at Flower and White Ltd
✨Know Your Email Marketing Tools
Familiarise yourself with email marketing platforms, especially Klaviyo if you can. Be ready to discuss how you've used these tools in the past and any specific campaigns you've run. Showing that you understand the technical side will impress them!
✨Showcase Your Creativity
Prepare examples of your previous email campaigns or copywriting work. Bring along visuals or links to your best pieces. This role is all about creativity, so demonstrating your ability to craft engaging content will set you apart.
✨Understand Their Brand Voice
Dive deep into Flower & White Ltd's brands and their tone of voice. Be prepared to discuss how you would maintain consistency across different communications. This shows that you’re not just interested in the role but also in aligning with their brand ethos.
✨Be Data-Driven
Brush up on key metrics like open rates and click-through rates. Be ready to talk about how you've used data to inform your strategies in the past. They’ll appreciate a candidate who can blend creativity with analytical thinking!
