At a Glance
- Tasks: Lead client success and own campaign strategies for exciting brands.
- Company: Fast-growing marketing brand with a fun, ambitious team.
- Benefits: Flexible hours, remote work, travel opportunities, and generous holiday allowance.
- Other info: Dynamic city centre office with a dog-friendly environment.
- Why this job: Make a real impact while working with innovative AI and diverse clients.
- Qualifications: B2B experience in client success and fluency with AI tools.
The predicted salary is between 60000 - 80000 £ per year.
Who are we? Meet Flowd. We are one of the fastest-growing marketing brands in the UK and we are looking for a Client Director to lead the success of a portfolio of clients and own the outcomes we deliver for them. We work with some of the world’s most interesting brands and have big aspirations to become the leader in our space. Our international team of 35 is based across Manchester (UK) and Skopje (NM), and we are expanding our services fast around the world.
We aren’t looking for your average employee. We are looking for someone who puts clients first, takes ownership of their success, and wants to help build what comes next at Flowd.
What you’ll be doing:
- Own the full campaign strategy for every client in your portfolio, which is supported by our built AI automations.
- Direct the BDE and Data Engineer on the client requirements.
- Approve scripts, ICP, targeting and launch the campaigns.
- Run the client relationship from Sales handoff through onboarding, reviews, renewals and expansion.
- Turn performance data into decisions: weekly forecasts, account-health scoring and in-flight campaign changes.
- Operate the Client Brain through our Claude-powered AI workspace to draft, critique and direct every campaign output.
- Spot churn risk early, lead renewals end-to-end and close upsell opportunities with a value-led pitch.
- Act as the first point of contact for all client communications and escalations. Handle difficult conversations directly: underperforming campaigns, missed expectations, scope disputes.
What you’ll need:
- B2B experience in client success, account direction, sales or agency strategy ideally in outbound, SaaS or performance-led services.
- A track record of owning client outcomes, not just client relationships.
- Fluency with AI, especially Claude, you can prompt, structure, critique and ship.
- Comfort with CRMs, Instantly, and modern outbound stacks.
- Level-headed under pressure, commercially minded and decisive.
- Marketing mindset to understand campaigns - not essential.
- The ability to think on your feet and build rapport with a wide variety of characters from different industries and backgrounds. Proactive and results-driven.
What’s in it for you:
- Working in our city centre office.
- 2 days working from home, 3 days in the office.
- Opportunities to work in different countries with travel paid for!
- Handsome commission structure.
- Flexible working hours.
- 25 days holiday (plus UK bank holidays).
- Christmas shutdown period on top of your annual leave allowance.
- Birthday off & early Friday finish.
- Dog-friendly office.
Why Flowd?
You’ll be joining a team that’s growing fast, thinking big, and having fun along the way. If you’re ambitious, love a challenge, and want to be part of a company that rewards passion and drive, we’d love to hear from you.
Client Director in Stoke-on-Trent employer: Flowd
At Flowd, we pride ourselves on being one of the fastest-growing marketing brands in the UK, offering a vibrant work culture that prioritises client success and employee growth. Our Manchester-based team enjoys flexible working arrangements, generous holiday allowances, and unique perks like a dog-friendly office and opportunities for international travel. Join us to be part of an ambitious team that values innovation, collaboration, and personal development in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Client Director in Stoke-on-Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flowd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flowd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flowd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flowd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Client Director in Stoke-on-Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flowd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flowd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flowd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flowd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flowd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flowd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
