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- Tasks: Lead and execute innovative digital marketing campaigns while managing a small team.
- Company: Fast-growing marketing brand in the UK with a dynamic culture.
- Benefits: Flexible work arrangement, travel opportunities, competitive commission structure, and extra holiday time.
- Other info: Join a vibrant team in a city centre office with excellent growth potential.
- Why this job: Be at the forefront of AI-driven marketing and make a real impact.
- Qualifications: 4+ years in B2B marketing, strong skills in HubSpot, and a passion for AI tools.
The predicted salary is between 50000 - 65000 £ per year.
We’re one of the fastest-growing marketing brands in the UK and are looking for a Senior Digital Marketing Manager who is as comfortable building and running campaigns as they are setting strategy. This isn’t a role where you hand things off and wait for results. You’ll be in the detail writing briefs, reviewing copy, checking data, building automations, and making sure the output is always at the level it needs to be. You’ll sit directly below the CMO and within a small team. You’ll own the strategy and will be given ownership to build and grow the team, but you’ll also be doing some of the work. That means real accountability for outcomes: leads generated, campaigns delivered, channels performing, and a department that runs smoothly. We want someone who is genuinely AI-forward in their approach to marketing, someone already using modern tools and always looking for a smarter, faster way to get results.
What You’ll Be Doing:
- Marketing strategy & budget: Create the plan, own the budget, and take responsibility for what it delivers.
- Campaign execution & QA: Be involved in building campaigns, not just approving them. Every piece of output meets the standard.
- AI automation & workflows: Build and maintain the AI-powered systems that make the team faster and more consistent.
- Tracking, reporting & CRM: Own the numbers, HubSpot accuracy, CRM hygiene, and reporting.
- Lead generation performance across outbound email, LinkedIn, paid, and organic.
- New channel & tool testing: Evaluate new platforms, run structured tests, and make recommendations on what to scale.
- Website & brand: Keep the website moving forward and maintain brand consistency across every channel.
What you’ll need:
- 4+ years of hands‑on B2B marketing experience.
- Experience running outbound email and LinkedIn campaigns end-to-end.
- Confident working inside HubSpot on reporting, automation, and CRM management.
- Genuinely AI‑forward and you already use AI tools day to day.
- A strong eye for quality copy, design direction, and campaign messaging.
- Comfortable being held accountable to outcomes, not just outputs.
- Some experience managing or mentoring junior team members.
Nice to have:
- Hands‑on experience with Clay, Apollo, PhantomBuster, Heyreach or similar data and enrichment tools.
- Experience building automations in Make, n8n, Zapier or similar.
- Revenue Ops or GTM experience, you understand how marketing connects to the pipeline and revenue.
- Familiarity with Klaviyo or similar email marketing platforms.
- Background in a fast‑growth, agency or startup environment.
- Experience managing external SEO, PPC or creative partners.
What’s in it for you…
- Working in our city centre office.
- 2 days working from home, 3 days in the office.
- Opportunities to work in different countries with travel paid for!
- Handsome commission structure.
- Christmas shutdown period on top of your annual leave allowance.
Senior Digital Marketing Manager in Manchester employer: Flowd
Contact Detail:
Flowd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Digital Marketing Manager role. You never know who might have the inside scoop on an opening or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and results. Use data to back up your achievements, and don’t be shy about sharing it during interviews or networking events.
✨Tip Number 3
Stay updated with the latest trends in digital marketing, especially AI tools. Join webinars, read blogs, and engage in discussions. This will not only boost your knowledge but also give you great talking points in interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to show how your experience aligns with our needs, and don’t forget to highlight your hands-on approach to campaign execution.
We think you need these skills to ace Senior Digital Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Campaign Skills: When you're writing your application, make sure to highlight your hands-on experience with campaigns. We want to see how you've built and executed successful strategies in the past, so don’t hold back on the details!
Be AI-Forward: Since we’re looking for someone who’s genuinely AI-forward, mention any modern tools you’ve used in your marketing efforts. Show us how you’ve leveraged AI to improve efficiency and results in your previous roles.
Quality Over Quantity: We care about the quality of your application. Take the time to craft a well-written cover letter and CV that reflect your attention to detail. Make sure every piece of output meets the high standards we expect at StudySmarter!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Flowd
✨Know Your Stuff
Make sure you’re well-versed in the latest digital marketing trends, especially around AI tools. Brush up on your experience with HubSpot and any other platforms mentioned in the job description. Being able to discuss specific campaigns you've run and the results they achieved will show you’re not just a talker but a doer.
✨Showcase Your Strategy Skills
Prepare to discuss how you would approach creating a marketing strategy and managing a budget. Think about examples from your past where you’ve had to make tough decisions or pivot strategies based on data. This role is all about accountability, so be ready to explain how you measure success.
✨Get Hands-On with Campaigns
Since this role involves building campaigns, be prepared to share your process for campaign execution. Talk about how you ensure quality control and what steps you take to review copy and data. Highlight any experience you have with lead generation across different channels, as this will be key.
✨Be AI-Forward
Demonstrate your familiarity with AI tools and how you’ve used them to enhance marketing efforts. Discuss any automations you’ve built and how they’ve improved efficiency. Showing that you’re proactive in seeking smarter solutions will resonate well with the team.