At a Glance
- Tasks: Lead and scale a team of GTM Engineers while owning the GTM strategy end-to-end.
- Company: Join Flowd, one of the UK's fastest-growing marketing services businesses with global ambitions.
- Benefits: Flexible hours, remote work, travel opportunities, and a handsome commission structure.
- Other info: Dynamic environment with opportunities for career growth and international experience.
- Why this job: Make a real impact by shaping innovative GTM strategies for exciting brands.
- Qualifications: Expertise in outbound email, Clay, Claude Code, and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
This role can be remote or based in the UK. You would need to work BST or CEST hours.
Who are we? Meet Flowd. We're looking for an ambitious Head of GTM to lead and scale our Go-To-Market function at Flowd. As one of the UK's fastest-growing marketing services businesses, we work with some of the world's most exciting brands and have big ambitions to become the leader in our space. With a team of 35 across Manchester and Europe, we're growing quickly and expanding globally.
The Role
We’re hiring a Head of GTM to lead and scale our team of GTM Engineers. This is a technical leadership role for someone who thinks in systems, builds in tools, and can turn data, automation, and AI into repeatable revenue for Flowd and for our clients. You’ll own the GTM strategy end-to-end while staying hands-on in the stack. You’ll set the technical standard for how we build outbound email infrastructure, Clay enrichment pipelines, and Claude Code–powered automation, and you’ll coach a team of engineers to execute it flawlessly across a portfolio of clients. The right person is as comfortable reviewing a Claude Code script or auditing a Clay workflow as they are presenting a strategy to a client’s CRO. Crucially, you’ll own how our service is delivered to clients, defining the delivery model, productising our methodology, and shaping the experience from onboarding through to reporting. As we scale, you’ll be the person who turns ad-hoc client work into a repeatable, high-quality service.
What You'll Be Doing
- Leadership & Team
- Lead, mentor, and scale a team of GTM Engineers, setting technical standards, reviewing work, and raising the bar on build quality.
- Establish engineering best practices for outbound: version control, documentation, reusable workflow templates, QA, and handover processes.
- Own capacity planning, resourcing, and delivery quality across multiple concurrent client accounts.
- Own outbound email strategy and infrastructure end-to-end, inbox architecture, warmup, sending logic, and rotation.
- Set the standard for outbound infrastructure and inbox management across hundreds of mailboxes.
- Design multi-step, multi-channel sequences and the segmentation and personalisation logic that powers them at scale.
- Continuously test and optimise targeting, messaging, copy, and channel mix using real performance data.
- Architect and own sophisticated Clay workflows, enrichment waterfalls, scoring models, ICP frameworks, and dedupe/normalisation logic.
- Build robust data sourcing and enrichment pipelines integrating multiple providers, APIs, and intelligence sources.
- Define qualification frameworks and signal-based targeting (intent, hiring, tech-stack, funding).
- Use Claude Code to build and maintain custom automation, scripts, integrations, agents, and internal tooling.
- Design AI-powered research, personalisation, and qualification workflows that improve quality while reducing manual effort.
- Evaluate and integrate new AI tools, APIs, and data providers to keep Flowd ahead of the market.
- Service Design & Delivery
- Own and evolve how Flowd’s service is delivered to clients, from onboarding and discovery through to execution, reporting, and QBRs.
- Productise our methodology into a repeatable, scalable delivery model with clear playbooks, SLAs, and quality standards.
- Design the client experience: communication, reporting formats, and the moments that drive retention and expansion.
- Build the operational frameworks, documentation, and templates that let the team deliver consistently as we scale.
What We're Looking For
- Must-haves
- Outbound email expertise: deep, hands-on knowledge of cold email infrastructure, domain/inbox setup, warmup, and sending at scale.
- Clay Knowledge: advanced, hands-on experience building enrichment waterfalls, scoring, and complex workflow automation, not just using templates.
- Claude Code: proven ability to build automation, scripts, and integrations with AI‑assisted coding tools; comfortable reading and writing code.
- Team leadership: track record of building, coaching, and managing technical or GTM/growth teams in a B2B environment.
- Systems thinking: strong grasp of data architecture, enrichment logic, ICP development, and qualification frameworks.
- Client‑facing skill: able to influence and present at both strategic and operational levels.
- Service mindset: experience designing or productising how a service is delivered to clients, building playbooks, processes, and quality standards that scale.
- Nice‑to‑haves
- Experience in a lead‑gen, demand‑gen, outbound, or GTM agency environment.
- Familiarity with APIs, webhooks, and tools like n8n, Make, or Zapier for orchestration.
- Working knowledge of Apollo, LinkedIn Sales Navigator, Smartlead/Instantly, and CRM platforms (e.g. HubSpot, Close).
- A genuine passion for emerging GTM, AI, and RevOps trends.
Why us?
- Working in our city centre office or remotely.
- Flexy hours.
- Opportunities to work in different countries with travel paid for!
- Handsome commission structure.
- Christmas shutdown period on top of your annual leave allowance.
Head of GTM Engineering in Manchester employer: Flowd
At Flowd, we pride ourselves on being one of the UK's fastest-growing marketing services businesses, offering a dynamic work environment that fosters innovation and collaboration. Our flexible working options, including remote opportunities and the chance to travel internationally, combined with a supportive culture that prioritises employee growth and a handsome commission structure, make us an exceptional employer for those looking to make a meaningful impact in the Go-To-Market space.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM Engineering in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flowd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flowd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flowd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flowd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of GTM Engineering in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flowd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flowd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flowd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flowd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flowd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flowd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
