At a Glance
- Tasks: Build and manage B2B lead generation campaigns using innovative tools.
- Company: Join Flowd, a fast-growing marketing service with global aspirations.
- Benefits: Hybrid working, travel opportunities, competitive commission, and extra holiday time.
- Other info: Dynamic team environment with opportunities for international travel.
- Why this job: Be at the forefront of outbound marketing and make a real impact.
- Qualifications: Experience in B2B data sourcing and campaign management; eager to learn.
The predicted salary is between 35000 - 45000 £ per year.
This is a remote role, but you need to be available to work within a two-hour time difference of the UK time zone.
Who are we?
Meet Flowd.
One of the fastest-growing marketing services in the UK. We work with some of the world's most interesting brands and have big aspirations to become the leader in our space.
We have an international team of 40 based across our HQ in Manchester, UK and Europe (Skopje).
We’re expanding our service fast around the world and we’re now looking for a GTM strategist to join our team and support our clients.
Experience in building B2B campaigns to help build effective lead-generation programs for our clients. You MUST be eager and willing to learn.
About you?
GTM Engineers are the technical engine of Flowd.
You sit inside a pod alongside Customer Success and own the build side of client outbound: turning a target market into an enriched, segmented lead list and a live campaign that books meetings.
This is a hands‑on role.
You will spend your days in Clay, Instantly, and Claude, designing data workflows and launching campaigns.
If you like solving puzzles with data and want to work at the front of where outbound is heading, this is for you.
You have a strong grasp of cold email marketing and the end-to-end process of building highly targeted and nuanced GTM data sets.
You're skilled in crafting relevant messaging and using tools like Clay. com to segment and build hyper‑targeted prospect lists.
Efficiency is second nature to you, leverage AI tools like Chat GPT and Claude to streamline your workflow and maximise output.
You're results‑driven and motivated by delivering real value to both customers and the team.
- What You'll Be Doing
- Build and maintain enrichment workflows in Clay
- Source and build lead lists using Linked In Sales Navigator and niche data sources
- Build, launch and manage cold email campaigns in Instantly
- Own the data pipeline end to end: research, enrichment, segmentation, campaign build
- Design signal‑driven targeting so the right message reaches the right account
- Use Claude across research, copy and data work to move faster and sharper
- Work closely with your pod to hit client targets and keep campaigns performing
What We're Looking For
- Strong experience sourcing and building B2B prospect data
- Solid hands‑on experience with Clay, not just the basics
- A methodical, detail‑oriented approach to data quality matters here
- Comfort working across multiple client campaigns simultaneously
- Someone who figures things out independently and doesn't need hand‑holding
- Experience at a lead gen or outbound agency (nice to have not essential)
- Familiarity with data sources
- You follow what's happening in the GTM/Clay community and bring ideas to the table
- Proven ability to use Claude as part of a daily workflow
- Confidence sourcing and working with niche data points
- Agency or multi‑client experience
- Self‑starter who can own work and move quickly without hand‑holding
Why us?
• Hybrid working in our city centre office or remote!
• Opportunities to work in different countries with travel paid for!
- Handsome commission structure
- Christmas shutdown period on top of your annual leave allowance
- #J-18808-Ljbffr
GTM Engineer in Manchester employer: Flowd
At Flowd, we pride ourselves on being one of the fastest-growing marketing brands in the UK, offering a vibrant work culture that prioritises client success and employee growth. With a flexible working environment, including a dog-friendly office and opportunities for international travel, we empower our team to take ownership of their roles while enjoying a healthy work-life balance. Join us in Manchester and be part of a dynamic team that values ambition, creativity, and collaboration as we strive to lead in our industry.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Engineer in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flowd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flowd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flowd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flowd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Engineer in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flowd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flowd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flowd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flowd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flowd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flowd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
