At a Glance
- Tasks: Lead national marketing strategy and oversee campaigns to boost brand visibility and footfall.
- Company: Join a market leader in 5-a-side football centre operations, shaping the future of leisure sports.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across teams.
- Other info: Ideal for those who love football and want to drive community-focused marketing initiatives.
- Why this job: Make an impact in the sports industry while working with passionate teams and innovative strategies.
- Qualifications: Bachelor's degree in Marketing or related field; 2+ years in a senior marketing role required.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a market leader within 5 a side Football Centre operations. They are currently looking to recruit a National Marketing Manager to join their head office team.
Role Purpose
The National Marketing Manager leads the development and delivery of the national marketing strategy, overseeing digital and offline campaigns that drive footfall, elevate brand visibility, and support commercial performance across all clubs. This is a strategic and hands-on leadership role, working cross-functionally with Operations, external agencies, and our internal marketing partner.
Key Responsibilities
- Strategic Planning & Market Insight - Develop a comprehensive national marketing strategy aligned with business goals and operational priorities. Conduct SWOT and competitor analysis; define target customer segments and personas. Monitor macro and local market trends to identify opportunities and mitigate risks.
- Brand Management & Creative Direction - Define and uphold brand positioning, storytelling, messaging, and values across all touchpoints. Oversee the consistent application of brand standards in visual identity, tone of voice, and content creation. Manage internal brand governance and lead cross-departmental training on brand compliance.
- Campaign Development & Execution - Lead planning and rollout of integrated, multi-channel marketing campaigns across digital, print, and in-centre media. Align messaging across paid media (PPC, display), CRM, social, SEO, and club activation. Collaborate with Operations to support venue-specific promotions and footfall-driving initiatives.
- Digital & Website Oversight - Manage external digital agencies to ensure performance across website, SEO, and SEM. Monitor website analytics, UX performance, and conversion metrics; oversee content improvements. Lead the integration of content, automation, and analytics across digital tools (Google Analytics, Klaviyo, CMS).
- Budget Management & ROI Tracking - Develop and manage the marketing budget, ensuring spend is ROI-positive. Maintain tracking mechanisms for spend vs. performance; conduct regular variance analyses. Present campaign performance updates and budget forecasts to senior stakeholders.
- Operational Alignment - Partner closely with Operations and Clubs to align marketing priorities to localised needs. Identify and support underperforming clubs with tailored marketing interventions. Deliver clear, actionable reporting that helps inform business decisions.
- Team Leadership & Collaboration - Foster cross-functional working relationships across departments including EDI, Commercial Partnerships, and Customer Services. Support execution of partner activations and drive engagement across commercial campaigns.
Person Specification
- Qualifications - Bachelor's degree in Marketing, Business, or a related field (CIM qualification advantageous). Minimum 2 years in a senior marketing role, ideally in sport, leisure, or hospitality.
- Essential Experience & Skills - Proven ability to create and execute successful marketing strategies. Hands-on digital marketing expertise (PPC, SEO, social, email, content, analytics). Confident budget management with a track record of ROI delivery. Strong leadership, analytical, and communication skills. Experience managing agencies and cross-functional teams.
- Desirable - Understanding of the UK football and leisure market. Experience with CRM systems and marketing automation tools. Commitment to equality, diversity, and community-focused marketing.
National Marketing Manager - Football Leisure Centres in East Kilbride employer: Flow Recruitment
As a market leader in 5-a-side Football Centre operations, our client offers an exciting opportunity for the National Marketing Manager to thrive in a dynamic and supportive work environment. With a strong focus on employee growth, the company fosters a culture of collaboration and innovation, providing access to professional development resources and a chance to make a meaningful impact on brand visibility and commercial success. Located at the heart of the leisure industry, employees benefit from a vibrant atmosphere that celebrates teamwork and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land National Marketing Manager - Football Leisure Centres in East Kilbride
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flow Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flow Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flow Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flow Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace National Marketing Manager - Football Leisure Centres in East Kilbride
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flow Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flow Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flow Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flow Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flow Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flow Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
