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For Companies At a Glance
- Tasks: Lead national marketing strategy and oversee campaigns to boost brand visibility and footfall.
- Company: Join a market leader in 5-a-side football centre operations, shaping the future of leisure sports.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across teams.
- Why this job: Make an impact in the sports industry while working with passionate teams and innovative strategies.
- Qualifications: Bachelor's degree in Marketing or related field; 2+ years in a senior marketing role required.
- Other info: Ideal for those who love football and want to drive community-focused marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a market leader within 5 a side Football Centre operations. They are currently looking to recruit a National Marketing Manager to join their head office team.
Role Purpose
The National Marketing Manager leads the development and delivery of the national marketing strategy, overseeing digital and offline campaigns that drive footfall, elevate brand visibility, and support commercial performance across all clubs. This is a strategic and hands-on leadership role, working cross-functionally with Operations, external agencies, and our internal marketing partner.
Key Responsibilities
- Strategic Planning & Market Insight - Develop a comprehensive national marketing strategy aligned with business goals and operational priorities. Conduct SWOT and competitor analysis; define target customer segments and personas. Monitor macro and local market trends to identify opportunities and mitigate risks.
- Brand Management & Creative Direction - Define and uphold brand positioning, storytelling, messaging, and values across all touchpoints. Oversee the consistent application of brand standards in visual identity, tone of voice, and content creation. Manage internal brand governance and lead cross-departmental training on brand compliance.
- Campaign Development & Execution - Lead planning and rollout of integrated, multi-channel marketing campaigns across digital, print, and in-centre media. Align messaging across paid media (PPC, display), CRM, social, SEO, and club activation. Collaborate with Operations to support venue-specific promotions and footfall-driving initiatives.
- Digital & Website Oversight - Manage external digital agencies to ensure performance across website, SEO, and SEM. Monitor website analytics, UX performance, and conversion metrics; oversee content improvements. Lead the integration of content, automation, and analytics across digital tools (Google Analytics, Klaviyo, CMS).
- Budget Management & ROI Tracking - Develop and manage the marketing budget, ensuring spend is ROI-positive. Maintain tracking mechanisms for spend vs. performance; conduct regular variance analyses. Present campaign performance updates and budget forecasts to senior stakeholders.
- Operational Alignment - Partner closely with Operations and Clubs to align marketing priorities to localised needs. Identify and support underperforming clubs with tailored marketing interventions. Deliver clear, actionable reporting that helps inform business decisions.
- Team Leadership & Collaboration - Foster cross-functional working relationships across departments including EDI, Commercial Partnerships, and Customer Services. Support execution of partner activations and drive engagement across commercial campaigns.
Person Specification
- Qualifications - Bachelor's degree in Marketing, Business, or a related field (CIM qualification advantageous). Minimum 2 years in a senior marketing role, ideally in sport, leisure, or hospitality.
- Essential Experience & Skills - Proven ability to create and execute successful marketing strategies. Hands-on digital marketing expertise (PPC, SEO, social, email, content, analytics). Confident budget management with a track record of ROI delivery. Strong leadership, analytical, and communication skills. Experience managing agencies and cross-functional teams.
- Desirable - Understanding of the UK football and leisure market. Experience with CRM systems and marketing automation tools. Commitment to equality, diversity, and community-focused marketing.
National Marketing Manager - Football Leisure Centres employer: Flow Recruitment
Contact Detail:
Flow Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Marketing Manager - Football Leisure Centres
✨Tip Number 1
Familiarise yourself with the latest trends in the football and leisure market. Understanding the competitive landscape and current consumer behaviours will help you demonstrate your strategic insight during interviews.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience in football or leisure centres. Attend relevant events or webinars to make connections that could provide valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved digital channels. Highlight your hands-on experience with tools like Google Analytics and CRM systems to showcase your technical skills.
✨Tip Number 4
Demonstrate your leadership abilities by sharing experiences where you've collaborated with cross-functional teams. Emphasise how you’ve driven engagement and alignment across departments to achieve common goals.
We think you need these skills to ace National Marketing Manager - Football Leisure Centres
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in sports or leisure sectors. Emphasise any leadership roles and successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the football leisure market. Discuss how your skills align with the responsibilities of the National Marketing Manager role and provide examples of past successes.
Showcase Digital Expertise: Since the role requires hands-on digital marketing skills, include specific examples of your experience with PPC, SEO, social media, and analytics. Mention any tools you are proficient in, such as Google Analytics or CRM systems.
Demonstrate Strategic Thinking: In your application, highlight your ability to develop and execute marketing strategies. Discuss any experience you have with market analysis, budget management, and ROI tracking to show you can meet the strategic demands of the role.
How to prepare for a job interview at Flow Recruitment
✨Know Your Market
Familiarise yourself with the football and leisure market in the UK. Understand current trends, key competitors, and customer segments. This knowledge will help you demonstrate your strategic insight during the interview.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to quantify your success, as this will resonate well with the interviewers.
✨Demonstrate Leadership Skills
Be ready to share examples of how you've successfully led cross-functional teams or managed agencies. Emphasise your ability to foster collaboration and drive results, as this is crucial for the National Marketing Manager role.
✨Prepare Questions
Think of insightful questions to ask about the company's marketing strategy and future goals. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
