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- Tasks: Build and run innovative demand generation programs to drive product awareness and sales.
- Company: Join a rapidly expanding tech company with a strong brand and loyal developer community.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the future of marketing in a dynamic environment and make a real impact.
- Qualifications: 5+ years in B2B demand generation and strong analytical skills required.
- Other info: Exciting chance to create scalable playbooks and engage with cutting-edge marketing tools.
The predicted salary is between 36000 - 60000 £ per year.
We're on the verge of significant expansion. With our component suite growing across data grids, charts, a new product launch, and project scheduling tools, we're building a high-performing marketing engine that turns awareness into measurable, predictable pipeline. This is a rare opportunity to build demand generation from the ground up in a company with huge brand equity and a loyal developer base. You'll take a product suite developers already love and turn it into commercial momentum through experimentation, smart targeting, and performance-led programs. If you thrive on building scalable playbooks, running full-funnel campaigns, and proving what works, this is your moment to create impact that will shape the company for years.
What you'll do:
- Build and run full-funnel demand programs: awareness, consideration, conversion, expansion
- Manage paid media campaigns across Google, LinkedIn, Reddit, and other channels—including AI-driven campaign tools like Performance Max and Advantage+
- Create and execute webinars, virtual events, and partner co-marketing campaigns
- Design nurture flows in collaboration with Marketing Ops to drive trial, adoption, and expansion
- Experiment with creative, messaging, channels, and audience segments
- Track and optimize CAC, pipeline contribution, conversion rates, and attribution across the funnel
- Work with Product Marketing to ensure campaigns reflect accurate positioning and resonate with developers
What success looks like:
- Predictable, high-quality marketing-influenced pipeline that sales can close
- Optimized paid spend with clear ROI across channels
- Campaigns that feel authentic to developers—no corporate fluff
- Scalable playbooks for launching new products and entering new segments
Must-have:
- 5+ years in B2B demand generation, growth marketing, or performance marketing
- Hands-on experience with Google Analytics (GA4), paid media platforms, and AI-driven advertising tools
- Strong analytical skills—you live in dashboards and know how to optimize for pipeline, not just leads
- Experience with CRM (Salesforce) and marketing automation platforms (HubSpot, Marketo)
- Ability to execute campaigns that are both high-performing and on-brand for developer audiences
Nice-to-have:
- Experience running campaigns that target engineering managers, solution architects, and technical evaluators
- Familiarity with developer acquisition channels: LinkedIn targeting technical roles, StackOverflow ads (if used later)
- Experience building funnels around docs, components, tutorials, demos, and example apps
- Ability to structure campaigns for multi-product launches (Grid + Charts + Dashboarding)
- Understanding how to market performance-heavy components (e.g., "handles millions of rows")
- Experience working with PMM to build technical-but-commercial messaging
Demand Generation Manager (HF1307255) in London employer: Flourish
Contact Detail:
Flourish Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (HF1307255) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation successes. This will help you stand out and prove you can deliver results.
✨Tip Number 3
Prepare for interviews by researching the company’s products and their developer audience. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive.
We think you need these skills to ace Demand Generation Manager (HF1307255) in London
Some tips for your application 🫡
Show Your Passion for Demand Generation: When you write your application, let your enthusiasm for demand generation shine through! We want to see how you can turn our product suite into commercial momentum. Share specific examples of your past successes in building campaigns that resonate with developers.
Be Data-Driven: We love numbers, so make sure to highlight your analytical skills! Talk about how you've tracked and optimised CAC, conversion rates, and pipeline contributions in previous roles. This will show us that you know how to make data work for you.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Demand Generation Manager role. Mention your experience with tools like Google Analytics and CRM platforms, as these are key to what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Flourish
✨Know Your Demand Generation Inside Out
Make sure you brush up on the latest trends in B2B demand generation and growth marketing. Be ready to discuss your hands-on experience with tools like Google Analytics and paid media platforms, as well as how you've optimised campaigns in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of dashboards you've created or used to track CAC, conversion rates, and pipeline contributions. This will show that you can not only run campaigns but also measure their success effectively.
✨Be Ready to Talk Campaigns
Think about specific campaigns you've executed that align with the job description. Be prepared to discuss how you built full-funnel programs, experimented with messaging, and targeted developer audiences authentically. Real-life examples will make your case stronger.
✨Understand the Developer Audience
Familiarise yourself with the developer community and their needs. Be ready to discuss how you would create campaigns that resonate with them, avoiding corporate jargon. Showing that you understand their world will set you apart from other candidates.
