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- Tasks: Build and run innovative demand generation programs to drive product awareness and sales.
- Company: Join a rapidly expanding tech company with a strong brand and loyal developer community.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the future of marketing in a dynamic environment and make a real impact.
- Qualifications: 5+ years in B2B demand generation and strong analytical skills required.
- Other info: Collaborate with a passionate team and experiment with cutting-edge marketing tools.
The predicted salary is between 36000 - 60000 £ per year.
We’re on the verge of significant expansion. With our component suite growing across data grids, charts, a new product launch, and project scheduling tools, we’re building a high-performing marketing engine that turns awareness into measurable, predictable pipeline. This is a rare opportunity to build demand generation from the ground up in a company with huge brand equity and a loyal developer base. You’ll take a product suite developers already love and turn it into commercial momentum through experimentation, smart targeting, and performance-led programs.
If you thrive on building scalable playbooks, running full-funnel campaigns, and proving what works, this is your moment to create impact that will shape the company for years.
What you’ll do:
- Build and run full-funnel demand programs: awareness, consideration, conversion, expansion
- Manage paid media campaigns across Google, LinkedIn, Reddit, and other channels—including AI-driven campaign tools like Performance Max and Advantage+
- Create and execute webinars, virtual events, and partner co-marketing campaigns
- Design nurture flows in collaboration with Marketing Ops to drive trial, adoption, and expansion
- Experiment with creative, messaging, channels, and audience segments
- Track and optimize CAC, pipeline contribution, conversion rates, and attribution across the funnel
- Work with Product Marketing to ensure campaigns reflect accurate positioning and resonate with developers
What success looks like:
- Predictable, high-quality marketing-influenced pipeline that sales can close
- Optimized paid spend with clear ROI across channels
- Campaigns that feel authentic to developers—no corporate fluff
- Scalable playbooks for launching new products and entering new segments
Must-have:
- 5+ years in B2B demand generation, growth marketing, or performance marketing
- Hands-on experience with Google Analytics (GA4), paid media platforms, and AI-driven advertising tools
- Strong analytical skills—you live in dashboards and know how to optimize for pipeline, not just leads
- Experience with CRM (Salesforce) and marketing automation platforms (HubSpot, Marketo)
- Ability to execute campaigns that are both high-performing and on-brand for developer audiences
Nice-to-have:
- Experience running campaigns that target engineering managers, solution architects, and technical evaluators.
- Familiarity with developer acquisition channels:
- LinkedIn targeting technical roles
- StackOverflow ads (if used later)
Demand Generation Manager (HF1307255) employer: Flourish
Contact Detail:
Flourish Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (HF1307255)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially around building scalable playbooks and running full-funnel campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation Manager (HF1307255)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for demand generation shine through! We want to see how excited you are about building campaigns that resonate with developers and create real impact.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B demand generation and performance marketing. We’re looking for specific examples of how you've driven results, so don’t hold back on the details!
Be Data-Driven: Since we love analytics, include any metrics or KPIs that showcase your success in previous roles. Show us how you’ve optimised campaigns and contributed to pipeline growth—numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Flourish
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in the principles of demand generation. Brush up on your knowledge of full-funnel marketing strategies, and be ready to discuss how you’ve successfully built and executed campaigns in the past. This role is all about turning awareness into a predictable pipeline, so come prepared with examples that showcase your experience.
✨Familiarise Yourself with the Tools
Since the job requires hands-on experience with tools like Google Analytics, Salesforce, and various paid media platforms, ensure you can speak confidently about your proficiency with these. If you’ve used AI-driven advertising tools, highlight that experience too. Being able to demonstrate your technical skills will set you apart.
✨Showcase Your Analytical Skills
This role demands strong analytical skills, so be ready to discuss how you track and optimise key metrics like CAC and conversion rates. Prepare to share specific examples of how your data-driven decisions have led to successful outcomes in previous roles. Numbers speak volumes, so bring your success stories!
✨Understand the Developer Audience
Since the company targets developers, it’s crucial to understand their mindset and preferences. Research the developer community and think about how you can create authentic campaigns that resonate with them. Be ready to discuss how you would approach messaging and positioning to appeal to this audience without sounding corporate.
