At a Glance
- Tasks: Lead client accounts and deliver top-notch digital marketing strategies across various channels.
- Company: Flourish Marketing Ltd, a dynamic agency with a passion for digital innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Stay ahead of trends and bring fresh ideas to the table.
- Why this job: Join a creative team and make a real impact in the digital marketing landscape.
- Qualifications: 3+ years in digital marketing and a love for all things digital.
As a digital marketing account manager, you will often be the key point of contact for a client, taking briefs, feedback and ensuring that communication with the client is timely and organised. Leadership and accountability for client work and performance is an important part of this role. You won’t be scared to challenge clients and colleagues to ensure that the highest quality of work is delivered.
Key responsibilities:
- Recommend best practice to clients and manage the delivery of recommendations.
- Devise strategic and tactical plans for client projects across the full range of marketing communications channels including social, digital, advertising, print, events.
- Plan, organise, and implement workloads in the agency in order to deliver on time and in-budget.
- Plan, implement and monitor SEO activity in order to improve rankings and drive organic traffic, leads and sales.
- Manage and optimise PPC campaigns to drive traffic and maximise ROI.
- Conduct keyword research, craft compelling ad copy, and analyse performance to ensure success.
- Develop, monitor, and optimise paid social campaigns as required to meet client objectives.
- Amplify reach across multiple social media channels including LinkedIn, Snapchat, Instagram, Meta and Tik Tok where appropriate.
- Research, write and amplify written content for all clients.
- Test variable website content to optimise for UX and customer experience, website conversions and drive sales performance.
- Devise and deliver high performing email campaigns, with focus on client objectives whether revenue or form fills.
- Monthly reporting / actionable insights from key performance indicators.
- Keep up to date with digital trends and introduce new ideas to help develop client digital channels.
- Support for wider client strategy implementation across the spectrum of marketing tools of the trade.
Experience and qualifications:
- A relevant qualification to degree level or equivalent professional qualification.
- Minimum 3 years digital marketing experience.
- Experienced account lead, comfortable communicating and leading client accounts.
- A self-proclaimed lover of all things digital, with the willingness to keep up to date with industry best practice.
- Experience with SEO.
- Experience in PPC campaign management.
- Experience with paid social media campaigns.
- Knowledge of relevant digital analytical and reporting tools.
- Working knowledge of web content management systems.
- Experience using Social Media management and publishing tools.
- Creative and innovative in approach.
- Proactive, enthusiastic and self-motivated. Solutions-driven in approach.
- Focused, strong attention to detail.
Closing date for applications is Thursday 11th September and interviews will take place on week beginning 15th September, in person at our offices.
Salary Circa – £30-35k (Depending on experience).
Location – Hybrid.
Please send your CV and a covering letter to jena@flourishmarketing.co.uk.
Seniority level: Mid-Senior level.
Employment type: Full-time.
Job function: Sales and Business Development.
Industries: Marketing Services.
Digital Marketing Account Manager employer: Flourish Marketing Ltd
Flourish Marketing Ltd is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for a Digital Marketing Account Manager looking to make a significant impact. With a focus on employee growth, we offer ongoing training and development opportunities, ensuring you stay ahead in the ever-evolving digital landscape. Our hybrid working model provides flexibility, while our commitment to delivering high-quality client work creates a rewarding environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Account Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flourish Marketing Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flourish Marketing Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flourish Marketing Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flourish Marketing Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Account Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flourish Marketing Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flourish Marketing Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flourish Marketing Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flourish Marketing Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flourish Marketing Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flourish Marketing Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
