At a Glance
- Tasks: Lead and manage marketing strategies to drive enterprise pipeline growth.
- Company: Join Flosum, a fast-growing B2B SaaS company with a dynamic culture.
- Benefits: Flexible remote work, competitive pay, and the chance to make a real impact.
- Other info: Opportunity for hands-on leadership in a high-growth environment.
- Why this job: Be a key player in shaping marketing strategies and driving business success.
- Qualifications: Experience in B2B SaaS marketing and proven pipeline generation skills.
The predicted salary is between 60000 - 80000 £ per year.
Company: Flosum
Role Type: Fractional / Part-Time Contract (Short-Term Stint)
Location: Remote
Reports To: CEO
About Flosum: Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.
Role Overview: We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.
Key Responsibilities:
- Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
- Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
- Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
- Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
- Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.
Requirements:
- Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
- Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
- The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly.
- Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.
Advisory Marketing Leader (UK) employer: Flosum
Flosum is an exceptional employer that prioritises innovation and quality in software development, offering a dynamic work culture where technologists thrive. As a Remote Director of Software Engineering, you will lead a talented team in the UK, benefiting from a collaborative environment that fosters professional growth and encourages ownership. With a focus on delivering high-performance products, Flosum provides the autonomy to make impactful decisions while supporting your career advancement in a fast-paced, agile setting.
