At Florence, we are redefining how the care sector manages its workforce. Our platform helps care providers control staffing spend, fill shifts seamlessly, and give managers their time back so they can focus on what matters most: care. We are scaling fast, and we need a creative storyteller to help us shape our brand voice, capture attention, and drive engagement across the platform ecosystem.
The Role
We are looking for a sharp, creative, and multi-talented Content Marketing Executive to join our team. We are looking for a true creator; someone who can think up a brilliant concept, script and shoot the video, design the supporting graphics and launch it with punchy copy.
You’ll have a lot of autonomy to experiment, but you also possess the taste and design sensibility required to ensure everything we put out looks, feels, and sounds distinctly Florence.
Key Responsibilities
- Creative Ideation & Execution: Brainstorm fresh, thumb-stopping content ideas tailored for our B2B audience (care operators, HR managers, and executives) and execute them from scratch.
- Video Production: Script, shoot, and edit short-form and long-form video content (for LinkedIn, YouTube, TikTok/Reels, or our website). You know how to make B2B SaaS look dynamic, human, and engaging.
- Visual Design: Create sleek, on-brand visual assets for social media, email campaigns, ads, and landing pages using tools like Figma or Canva
- Copywriting: Write crisp, compelling copy across multiple channels—from witty social hooks and engaging email newsletters through to highly researched white papers.
- Brand Stewardship: Maintain a consistent brand identity. You ensure our visual aesthetics and tone of voice remain premium, authoritative and empathetic.
- Collaboration & Autonomy: Work closely with product, sales, and growth teams to turn technical SaaS features into relatable customer stories, while confidently managing your own daily workflow.
What We’re Looking For
- A Swiss Army Knife Skillset: You have a solid portfolio demonstrating your work across video editing, graphic design, and copywriting. You don't need to be a master of all three, but you must be dangerous enough in each to produce high-quality work independently.
- An Eye for Good Taste: You understand modern design trends, typography, and visual pacing. You know the difference between a generic stock image and content that actually builds a premium brand identity.
- A Self-Starter Mentality: You don't wait for a detailed brief to get moving. You see a gap and figure out how to make it happen. You are comfortable working autonomously in a fast-paced environment.
- B2B or SaaS Curiosity: While experience in healthcare or tech is a plus, what matters most is your ability to learn fast, take a complex B2B topic and make it digestible, interesting, and human.
- Low Ego, High Collaboration: You take pride in your work but welcome feedback. You love bouncing ideas off a team to make the final product even better.
Bonus Points If You Have:
- Experience with motion graphics or animation.
- An understanding of B2B marketing funnels and paid social ads.
- A background or interest in the healthcare sector.
How to Apply
Please submit your CV along with a link to your portfolio or examples of your work. We want to see your copy, your designs, and especially any video content you’ve shot or edited. Applications without a portfolio will not be considered.
What We'll Provide
- A competitive salary based on experience
- Three days in person in our Shoreditch office with two days remote
- Lots of other cool stuff that we can talk about when we meet
