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For Companies At a Glance
- Tasks: Lead B2B marketing efforts, create strategies, and manage campaigns in a fast-paced environment.
- Company: Join Floramedia UK, the top provider of marketing products for the horticultural market.
- Benefits: Enjoy hybrid working, additional birthday holiday, and company sick pay.
- Why this job: Take ownership of marketing for an industry leader and make a real impact.
- Qualifications: Ideal candidates should have marketing experience and a proactive attitude.
- Other info: Full training provided; perfect for ambitious individuals eager to learn.
The predicted salary is between 28800 - 42000 £ per year.
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● Hybrid Working (40% Office Based in Colchester, Essex & 60% Home Based)
● Additional Birthday Holiday
● Company Sick Pay
Who are we?
Floramedia UK is the country’s leading provider of marketing communication products and services to the UK horticultural market. Chances are if you have ever bought a plant, then the label showing you how to best care for your new purchase was most likely produced by us!
Part of CCL Industries Inc, the Floramedia Group is a Dutch based company with offices in 6 other European countries. We are both printers and creative designers. Our world class print facility in Westzaan and nearby photographic studio and image library give us a unique position in the European horticultural world.
The UK team consists of 30+ members with wide ranging experience, from horticultural expertise and graphic design through to sales and marketing experts. We work closely with growers, breeders and retailers to design and deliver labelling, packaging and online content to tight deadlines.
The Opportunity
We operate in a demanding and fast-paced environment. To be successful we need an enthusiastic, proactive and energetic person to join our team to deliver B2B marketing services.
The ideal candidate will have a good background in marketing through qualifications and experience of direct product marketing. They should be a self-starter confident in their ability to take their knowledge and experience and adapt it to a new challenge within the horticultural industry.
The candidate will be solely responsible for delivering the business marketing plan to enhance the company position and generate sales, including but not limited to, campaigns, content generation, trade shows and new product development.
Travel across the UK will periodically be required, with visits to sustain relationships, attend trade events and meet prospects from time to time.
This is a superb opportunity for an ambitious career focused marketeer to take sole ownership for the marketing output of an industry leading company and run with it.
Main Responsibilities
·Create comprehensive marketing strategy aligned with business goals. Conduct market research, identify target audiences, and develop plans to effectively reach and engage new and exercising customers.
·Planning, executing, and tracking marketing campaigns. Coordinate with internal teams, external partners, and vendors to deliver on time and budget.
·Research, scope and deliver appropriate industry relevant trade shows.
·Support the business with oversight market research to gain insight into industry trends.
·Ensure all business operations meet and deliver against brand standards and guidelines.
·Develop and manage marketing budgets, monitor spend, track ROI, and ensure best use of budget.
·Maintain our website, social media and email marketing. Stay updated on digital marketing trends, tools, and best practices that customers may be using. Report on performance.
·Oversee the creation of all UK marketing collateral such as brochures, presentations, sales materials, and product documentation.
·Work with our European Marketing Team to represent the UK’s localisation position.
·Collaborate and support with various internal and external stakeholders, including sales teams and project managers.
·Taking the lead with client requested Creative/Marketing work. This includes working with clients to develop comprehensive briefs which include campaign goals, and comprehensive plans.
·Coordinate with various teams within the company to ensure smooth project flow.
·Oversee internal colleague events.
Knowledge and Skills To Master
● To understand the structure of the horticultural market (breeders, growers, wholesalers and retailers) and know the key players
● To be familiar with market trends and the consumer behaviour that may impact this market
● To be familiar with the main competitors and their USP’s
● To understand the products and services offered by the company, and key product differences
● To periodically share knowledge and insight with colleagues within the company
● Competent user of, CRM systems and email marketing such as Mailchimp. Experienced user of Google & Microsoft suites, Wordpress, Google analytics and social media platforms.
The above is not an exhaustive list, nor do we expect you to be the master of everything right from the get-go. Full training will be provided so if you have a keen attitude for learning and would love to be in control of your own important piece of our operation then please apply now.
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Part-time
Job function
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Job function
Marketing and Sales
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Industries
Advertising Services
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Marketing Manager employer: Floramedia UK
Contact Detail:
Floramedia UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the horticultural market and its key players. Understanding the structure of this industry will help you speak confidently about how your marketing strategies can effectively engage breeders, growers, and retailers.
✨Tip Number 2
Network with professionals in the horticultural sector. Attend relevant trade shows or local events to build connections and gain insights into current trends, which can be beneficial during interviews.
✨Tip Number 3
Showcase your knowledge of digital marketing tools and platforms. Being well-versed in CRM systems, email marketing, and social media will demonstrate your readiness to manage the company's online presence effectively.
✨Tip Number 4
Prepare to discuss your previous marketing campaigns and their outcomes. Highlighting your ability to plan, execute, and track successful marketing initiatives will set you apart as a proactive candidate.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B environments. Include specific examples of campaigns you've managed and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: Your cover letter should reflect your enthusiasm for the role and the company. Mention your understanding of the horticultural market and how your skills align with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasise your familiarity with digital marketing tools and CRM systems, as well as your ability to analyse market trends. Highlight any experience you have with content generation and managing marketing budgets.
Research Floramedia UK: Familiarise yourself with Floramedia UK's products and services. Understanding their position in the horticultural market will help you tailor your application and show that you're genuinely interested in the company.
How to prepare for a job interview at Floramedia UK
✨Know Your Horticultural Market
Familiarise yourself with the structure of the horticultural market, including key players like breeders, growers, and retailers. Understanding market trends and consumer behaviour will help you demonstrate your industry knowledge during the interview.
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss how you would create a comprehensive marketing strategy aligned with business goals. Highlight any past experiences where you've successfully planned and executed marketing campaigns, as this will show your capability to handle the responsibilities of the role.
✨Demonstrate Your Digital Savvy
Since the role involves maintaining social media and email marketing, be ready to talk about your experience with digital marketing tools like Mailchimp, Google Analytics, and social media platforms. Share specific examples of how you've used these tools to drive engagement or sales.
✨Prepare Questions for Them
Interviews are a two-way street, so prepare insightful questions about the company culture, team dynamics, and future marketing initiatives. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
