At a Glance
- Tasks: Lead the strategy for Violife, a top plant-based brand, and drive growth across marketing.
- Company: Flora Food Group, a global leader in delicious, sustainable food products.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team committed to diversity and inclusion.
- Why this job: Make a real impact on the future of food with a beloved plant-based brand.
- Qualifications: Experience in brand management and a passion for consumer-focused marketing.
The predicted salary is between 36000 - 60000 £ per year.
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Direct message the job poster from Flora Food Group
Talent Acquisition Manager | Flora Food Group, We are Hiring | Skip the Cow!
Position: InterimSenior Brand Manager
Location: Southwark, London, Hybrid
This is a standout opportunity to lead and grow two of our most important brands in the UK and Ireland: Elmlea, as we aim to double our Creams business, and ProActiv, our Better-For-You powerhouse. As an Interim Senior Brand Manager, you’ll have full P&L ownership and be empowered to drive strategy across the full marketing mix (6Ps) — from insight-led communications to innovation, shopper activation and commercial alignment.
You’ll report directly to the UK & Ireland Head of Marketing and lead a small but high-impact team, working closely with local and central functions across Sales, RGM, Category, Innovation and R&D. This is a career-defining role in a high-energy, high-accountability environment — perfect for someone who thrives on ownership and delivering results.
Key responsibilities include:
Brand Strategy & Growth
- Own and lead the UKI strategy and positioning for Elmlea and ProActiv, aligning with regional and global direction.
- Develop and deploy consumer-first growth plans across the 6Ps, based on insight and market trends.
- Build joint business plans and selling stories for grocery retailers including Tesco, Asda, Sainsbury’s and Morrisons.
Performance, Budget & Activation
- Deliver a robust A&P investment strategy, covering media, digital, shopper marketing and loyalty activations.
- Set and track clear KPIs for brand performance, with proactive actions to optimise results.
- Use data to drive decision-making and establish scorecards that bring visibility and focus across functions.
Cross-functional Collaboration
- Foster strong working relationships across Category, RGM, Sales, Innovation and R&D teams.
- Ensure seamless alignment across brand and customer initiatives to drive joint value creation.
- Inspire and support your direct report, providing clear goals, development and regular feedback.
- Champion a high-performance, high-ownership culture within your immediate team and across the broader function.
What Does It Take to Be Successful?
We’re looking for a results-driven, insight-led brand leader with a passion for consumer-first marketing and commercial excellence. You’ll thrive in a fast-paced, agile environment and be excited by the opportunity to make a real impact.
- Strategic & Hands-On: Balance big-picture thinking with the ability to roll up your sleeves and execute projects brilliantly.
- Commercial Mindset: Experience working closely with Sales, Category and RGM functions — and ideally UK grocery customers.
- Data-Driven: Make decisions based on insight, KPIs and real-time performance metrics.
- Collaborative Leader: Build trusted relationships across internal and external teams and get the best from agency partners.
- Inspiring Manager: Lead with clarity and empathy, developing your team while delivering strong business results.
- Growth Mentality: Curious, agile and focused on delivering progress — every single day.
What’s Next?
If you’re an ambitious, insight-led brand marketer ready to take the lead on two powerhouse brands — Elmlea and ProActiv — this is your chance to drive real impact. Big brands, big ambitions — and a big opportunity to deliver results.
Application Deadline: 31st August 2025
For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at richard.hodgson@florafg.com.
Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Food and Beverage Manufacturing
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Senior Brand Manager in London employer: Flora Food Group
Flora Food Group is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With a strong focus on employee growth, you will have the opportunity to mentor future leaders while working in a hybrid role that balances flexibility with impactful contributions to the UK grocery sector. Join us to be part of a team that values strategic relationships and drives meaningful change in the retail landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flora Food Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flora Food Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flora Food Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flora Food Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flora Food Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flora Food Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flora Food Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flora Food Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flora Food Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flora Food Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
