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- Tasks: Lead the strategy for Violife, a top plant-based brand, and drive growth across marketing.
- Company: Flora Food Group, a global leader in delicious, sustainable food products.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on the future of food with a beloved plant-based brand.
- Qualifications: Experience in brand management and a passion for consumer-focused marketing.
- Other info: Join a dynamic team committed to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
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Direct message the job poster from Flora Food Group
Talent Acquisition Manager | Flora Food Group, We are Hiring | Skip the Cow!
Position: InterimSenior Brand Manager
Location: Southwark, London, Hybrid
This is a standout opportunity to lead and grow two of our most important brands in the UK and Ireland: Elmlea, as we aim to double our Creams business, and ProActiv, our Better-For-You powerhouse. As an Interim Senior Brand Manager, you’ll have full P&L ownership and be empowered to drive strategy across the full marketing mix (6Ps) — from insight-led communications to innovation, shopper activation and commercial alignment.
You’ll report directly to the UK & Ireland Head of Marketing and lead a small but high-impact team, working closely with local and central functions across Sales, RGM, Category, Innovation and R&D. This is a career-defining role in a high-energy, high-accountability environment — perfect for someone who thrives on ownership and delivering results.
Key responsibilities include:
Brand Strategy & Growth
- Own and lead the UKI strategy and positioning for Elmlea and ProActiv, aligning with regional and global direction.
- Develop and deploy consumer-first growth plans across the 6Ps, based on insight and market trends.
- Build joint business plans and selling stories for grocery retailers including Tesco, Asda, Sainsbury’s and Morrisons.
Performance, Budget & Activation
- Deliver a robust A&P investment strategy, covering media, digital, shopper marketing and loyalty activations.
- Set and track clear KPIs for brand performance, with proactive actions to optimise results.
- Use data to drive decision-making and establish scorecards that bring visibility and focus across functions.
Cross-functional Collaboration
- Foster strong working relationships across Category, RGM, Sales, Innovation and R&D teams.
- Ensure seamless alignment across brand and customer initiatives to drive joint value creation.
- Inspire and support your direct report, providing clear goals, development and regular feedback.
- Champion a high-performance, high-ownership culture within your immediate team and across the broader function.
What Does It Take to Be Successful?
We’re looking for a results-driven, insight-led brand leader with a passion for consumer-first marketing and commercial excellence. You’ll thrive in a fast-paced, agile environment and be excited by the opportunity to make a real impact.
- Strategic & Hands-On: Balance big-picture thinking with the ability to roll up your sleeves and execute projects brilliantly.
- Commercial Mindset: Experience working closely with Sales, Category and RGM functions — and ideally UK grocery customers.
- Data-Driven: Make decisions based on insight, KPIs and real-time performance metrics.
- Collaborative Leader: Build trusted relationships across internal and external teams and get the best from agency partners.
- Inspiring Manager: Lead with clarity and empathy, developing your team while delivering strong business results.
- Growth Mentality: Curious, agile and focused on delivering progress — every single day.
What’s Next?
If you’re an ambitious, insight-led brand marketer ready to take the lead on two powerhouse brands — Elmlea and ProActiv — this is your chance to drive real impact. Big brands, big ambitions — and a big opportunity to deliver results.
Application Deadline: 31st August 2025
For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at richard.hodgson@florafg.com.
Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Food and Beverage Manufacturing
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Senior Brand Manager employer: Flora Food Group
Contact Detail:
Flora Food Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Flora Food Group. A friendly chat can open doors and give you insights that might just land you that Senior Brand Manager role.
✨Tip Number 2
Show off your passion for plant-based foods! When you get the chance to chat with hiring managers or during interviews, share your love for brands like Violife and how you see yourself contributing to their growth.
✨Tip Number 3
Prepare for the interview by diving deep into the brand's strategy and recent campaigns. Being able to discuss specific examples will show that you're not just interested in the role, but also in making a real impact at Flora.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Flora Food Group.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Passion for Plant-Based: When you're writing your application, let your enthusiasm for plant-based foods shine through! We want to see how much you care about brands like Violife and the impact they have on consumers' lives.
Be Data-Driven: Make sure to highlight your experience with data and KPIs in your application. We love candidates who can back up their strategies with solid insights and metrics, so don’t hold back on sharing your successes!
Tailor Your Application: Take the time to customise your application for the Senior Brand Manager role. We’re looking for someone who understands our brand and can align with our vision, so make it clear how your skills fit the bill.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Flora Food Group!
How to prepare for a job interview at Flora Food Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Violife and Flora Food Group. Understand their brand values, product range, and market positioning. Be ready to discuss how your experience aligns with their mission of providing delicious, plant-based foods.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your ability to develop and execute brand strategies. Discuss specific campaigns you've led, focusing on how you used data and insights to drive growth and performance. This will demonstrate your strategic mindset and commercial acumen.
✨Emphasise Collaboration Skills
Since this role involves cross-functional collaboration, be ready to share stories about how you've successfully worked with different teams. Highlight your ability to build relationships and align objectives across departments, showcasing your collaborative leadership style.
✨Be Data-Driven
Flora Food Group values insight-led decision-making. Prepare to discuss how you've used KPIs and performance metrics in past roles to inform your marketing strategies. Bring examples of how data has influenced your decisions and led to successful outcomes.
