At a Glance
- Tasks: Drive growth and partnerships with top UK grocery retailers while leading a dynamic team.
- Company: Flora Food Group, a leader in the FMCG sector with a focus on inclusivity.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Join a diverse team committed to innovation and growth.
- Why this job: Shape strategic retail partnerships and make a real impact in the food industry.
- Qualifications: Proven sales experience in FMCG and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Shape how Flora Food Group wins in UK retail — driving growth, partnerships, and performance across one of our most strategic customers.
This is a critical and high-profile role within the UK&I Organisation. As Senior Key Account Manager, you will drive growth by managing a Top 4 UK Grocery Retailer (Tesco, Sainsbury’s, Asda or Morrisons) and fostering strategic relationships. Your focus will include delivering turnover and P&L targets, providing team leadership by mentoring National Key Account Managers, driving internal alignment between Flora Food Group and our retail partners, and crafting innovative strategies to grow the business.
Key responsibilities include:
- Strategic Account Management: Oversee P&L performance, crafting tailored plans to maximise sales and growth opportunities. Lead Joint Business Plan (JBP) negotiations and promotional planning that align with Flora Food Group’s objectives.
- Cross-Functional Collaboration: Work closely with Category and Supply Chain teams to ensure optimal service levels and market insight. Collaborate with Marketing to successfully launch New Products (NPD).
- Team Leadership/Mentoring: Mentor and coach National Key Account Managers, preparing them for future opportunities within Flora Food Group.
- Holistic Engagement: Build and maintain relationships with internal and external stakeholders for long-term success. Drive alignment between Flora Food Group’s internal teams and our retail partners to deliver shared goals and objectives.
What Does It Take to Be Successful? We are looking for a top performer with an outstanding sales background in FMCG retail. You should have:
- Strategic Expertise: A proven ability to manage and develop relationships with major grocery retailers, driving collaborative growth and delivering mutual objectives.
- Commercial Acumen: Strong negotiation skills and a track record of achieving ambitious sales and P&L targets while effectively managing priorities.
- Team Development: Experience mentoring and supporting team members to enhance performance and prepare them for future opportunities.
- Innovation & Adaptability: A proactive mindset to identify growth opportunities, address challenges, and excel in a dynamic, fast-paced environment.
If you’re ready to take ownership of a strategic retail partnership and play a key role in driving growth for Flora Food Group across the UK, we’d love to hear from you.
Application Deadline: 10th July 2026
For questions, reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7884 603 724 or email at richard.hodgson@florafg.com
Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
Senior Key Account Manager in London employer: Flora Food Group
Flora Food Group is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With a strong focus on employee growth, you will have the opportunity to mentor future leaders while working in a hybrid role that balances flexibility with impactful contributions to the UK grocery sector. Join us to be part of a team that values strategic relationships and drives meaningful change in the retail landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Key Account Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Key Account Manager at Flora Food Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Flora Food Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Key Account Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Key Account Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Flora Food Group:When writing your cover letter, make sure to tailor your message specifically for Flora Food Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Flora Food Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Flora Food Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Flora Food Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Flora Food Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
