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- Tasks: Lead regional marketing strategy and drive pipeline growth across EMEA North.
- Company: Join FloQast, a leading AI-powered Accounting Transformation Platform.
- Benefits: Hybrid work model, competitive salary, and a vibrant company culture.
- Other info: Be part of a fast-growing team that values authenticity and collaboration.
- Why this job: Shape how we engage finance leaders and make a real impact in the industry.
- Qualifications: 7+ years in B2B marketing, ideally in SaaS, with strong strategic and operational skills.
The predicted salary is between 60000 - 80000 £ per year.
At FloQast, we are redefining how accounting teams operate in an AI-powered world. We help finance leaders move faster, work smarter, and transform the Close — and we’re scaling rapidly across EMEA. EMEA North — spanning the UK & Ireland, Nordics, and Israel — represents one of our most important growth regions. These markets are mature, competitive, and strategically critical to our continued expansion.
You will own the regional marketing engine across these markets. This includes defining strategy, managing investment, and delivering programs that drive pipeline growth and revenue impact. You will operate at the intersection of Sales, Marketing, and regional market dynamics, ensuring marketing activity supports the success of every sales team and sub-region. This is a senior individual contributor role designed for someone who wants to own outcomes, influence strategy, and drive measurable business results. This role is hybrid 3 days in our central London office. Visa sponsorship is not available at this time.
What You'll Do:- Own the Regional Marketing Strategy
- Lead the field marketing strategy across EMEA North, ensuring marketing investment directly supports regional revenue objectives.
- Develop and execute the integrated field marketing strategy for the UK&I, Nordics, and Israel.
- Translate global campaigns into locally relevant programs that resonate with finance and accounting leaders.
- Identify the right mix of events, campaigns, account-based initiatives, and digital engagement to drive pipeline growth.
- Continuously refine strategy based on performance insights, market dynamics, and sales feedback.
- Drive Results Across Every Sub-Region
- Partner closely with sales leaders across UK&I, Nordics, and Israel to align marketing activity with pipeline priorities.
- Ensure programs support the specific needs of each sales team and customer segment.
- Monitor performance at the country and team level, identifying pipeline gaps or opportunities.
- Deploy targeted initiatives to strengthen underperforming areas while sustaining momentum in high-performing markets.
- Own the Business of Marketing in the Region
- Manage and allocate the regional field marketing budget.
- Prioritize investments based on expected pipeline and revenue impact.
- Track program performance and marketing contribution to pipeline.
- Provide clear reporting and insights to marketing and sales leadership.
- Partner Strategically with Sales
- Work closely with regional Sales leadership to align marketing strategy with commercial priorities.
- Develop programs that support account engagement and accelerate deal cycles.
- Ensure marketing-generated engagement translates into pipeline opportunities.
- Maintain regular communication with sales leaders on program impact and performance.
- Lead Regional Events and Market Presence
- Define and execute the regional event strategy across EMEA North.
- Deliver high-impact experiences including industry conferences, hosted events, and executive roundtables.
- Manage vendors, agencies, and event execution across multiple markets.
- Ensure events are aligned to pipeline objectives and measurable outcomes.
- Travel across the region will be required to support key programs.
- Own Regional Digital Presence and Customer Storytelling
- Partner with global teams to optimize the regional website experience and buyer journey.
- Ensure campaigns are supported by relevant localized content and assets.
- Drive the development of regional customer stories and proof points.
- Work with Sales and Customer Success to surface compelling customer success stories from the region.
- Partner with EMEA Growth Marketing Lead and digital agencies to set the strategy for EMEA North.
- Experience
- 7+ years of B2B marketing experience, ideally within SaaS or enterprise technology.
- Proven experience leading field marketing or regional demand generation programs.
- Demonstrated success driving pipeline growth in partnership with sales teams.
- Experience managing regional marketing budgets and evaluating program ROI.
- Experience working across multiple countries or markets.
- BA/BS degree required.
- Skills
- Strategic thinking combined with strong operational execution.
- Strong financial discipline and budget management capability.
- Analytical mindset with the ability to interpret performance data.
- Excellent project management and organizational skills.
- Exceptional communication and stakeholder management abilities.
- Experience with HubSpot, Salesforce, Asana, and Google Workspace is highly valued.
- Mindset
- Takes ownership of marketing outcomes, not just activity.
- Operates with a strong commercial and revenue-focused mindset.
- Builds trusted partnerships with Sales and cross-functional teams.
- Thrives in a fast-moving, high-growth environment.
- Is comfortable balancing strategic planning with hands-on execution.
- Nice To Haves:
- Experience working in Fintech.
- French or German as a second language would be an advantage.
EMEA North represents one of FloQast’s most important growth opportunities. Winning in the UK, Nordics, and Israel requires a strong regional marketing leader who can connect strategy with execution and ensure every market receives the support needed to succeed. In this role, you will shape how FloQast engages finance leaders across these markets — driving pipeline growth, strengthening market presence, and supporting the success of every sales team in the region.
Senior Field Marketing Manager, EMEA North in London employer: FloQast
Contact Detail:
FloQast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager, EMEA North in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at FloQast or similar companies. A friendly chat can open doors and give you insights that might just help you land that Senior Field Marketing Manager role.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio of successful marketing campaigns or projects, don’t hesitate to share it during interviews. It’s a great way to demonstrate your experience and how you can drive results for FloQast.
✨Tip Number 3
Prepare for the interview by understanding FloQast’s mission and values. Tailor your responses to show how your experience aligns with their goals. This will not only impress them but also show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note to express your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Senior Field Marketing Manager, EMEA North in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Field Marketing Manager role. Highlight your experience in B2B marketing, especially in SaaS or enterprise tech, and show how you've driven pipeline growth in previous roles.
Showcase Your Strategic Thinking: We want to see how you think strategically! In your application, share examples of how you've developed and executed marketing strategies that align with sales objectives. This will demonstrate your ability to operate at the intersection of Sales and Marketing.
Highlight Your Results: Don't just list your responsibilities; focus on the results you've achieved. Use metrics to showcase your impact on revenue and pipeline growth. This will help us understand how you can contribute to our goals at FloQast.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at FloQast
✨Know Your Market
Before the interview, dive deep into the EMEA North markets. Understand the competitive landscape in the UK, Nordics, and Israel. Be ready to discuss how you can tailor marketing strategies to resonate with finance leaders in these regions.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully aligned marketing strategies with sales objectives in previous roles. Highlight your experience in managing budgets and driving measurable results, as this will demonstrate your ability to own outcomes.
✨Engage with Sales Insights
Be prepared to discuss how you would partner with sales teams to identify pipeline gaps and opportunities. Share specific instances where your marketing initiatives directly supported sales efforts and led to growth.
✨Highlight Event Management Skills
Since events are crucial for engaging finance leaders, come equipped with examples of successful events you've managed. Discuss how you ensured these events aligned with pipeline objectives and drove measurable outcomes.