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- Tasks: Redesign growth strategies using AI and bold experimentation to drive demand across EMEA.
- Company: Join FloQast, a leading Accounting Transformation Platform with a vibrant culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment and redefine growth marketing.
- Qualifications: 5+ years in B2B growth marketing, strong analytical skills, and AI familiarity.
- Other info: Be part of a team that values authenticity, ambition, and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
As Growth Marketing Manager, EMEA at FloQast, you will architect and scale the regional growth engine for one of our most strategic markets. EMEA is entering a significant acceleration phase. We are not looking for someone to manage campaigns. We are looking for someone to redesign how growth works in-region — leveraging AI, bold experimentation, and data‑driven decision making to increase visibility, demand, and pipeline.
You will own the paid and organic digital strategy across EMEA — including SEO, AEO (Answer Engine Optimization), AI‑driven discovery, paid media, and rapid experimentation across emerging channels. Your mandate is simple: Make FloQast impossible to ignore across every search, scroll, and AI‑powered buying journey.
What You'll Do:
- Develop and execute a comprehensive, AI‑enabled growth strategy aligned to aggressive regional revenue targets.
- Build a full‑funnel digital acquisition system that scales pipeline efficiently across multiple EMEA markets.
- Define and own KPIs tied directly to sourced and influenced pipeline, CAC, conversion rates, and ROI.
- Implement a structured experimentation framework (hypothesis → rapid test → measurement → scale or kill).
- You are accountable for business outcomes — not channel activity.
Lead AI‑Native Growth & Experimentation
- Embed AI tools into campaign creation, content production, targeting, optimization, and reporting workflows.
- Develop AEO (Answer Engine Optimization) strategies to ensure FloQast surfaces in AI‑generated responses and LLM‑driven discovery.
- Identify and test unconventional growth loops using automation, personalization at scale, and AI‑enabled segmentation.
- Ship fast. Run 10+ structured experiments per month. Scale what works aggressively.
- We expect you to use AI daily — not as a buzzword, but as leverage.
Dominate Paid Media
- Own strategy and execution across Google, LinkedIn, and emerging digital channels.
- Expand into new frontiers — video, programmatic, community‑driven media, and underpriced platforms.
- Drive intelligent budget allocation, incrementality testing, and ROI optimization.
- Align digital investment tightly to EMEA sales priorities, target industries, and priority accounts.
- Paid media is not a reporting channel. It is a strategic growth lever.
Own Organic Search & AI Discovery (SEO + AEO)
- Build a high‑impact EMEA SEO strategy focused on high‑intent accounting and finance keywords.
- Ensure FloQast content ranks not just on Google, but across AI‑powered search experiences.
- Partner with Product Marketing and Content to create authoritative, differentiated content that cuts through commoditized messaging.
- Identify organic growth loops that compound over time.
- The goal: When finance leaders search for solutions, FloQast is the answer — everywhere.
Break Conventional B2B GTM Thinking
- Challenge safe, overused B2B messaging and formats.
- Pilot bold creative approaches that differentiate FloQast in crowded markets.
- Identify whitespace opportunities within EMEA sub‑regions, verticals, and segments.
- Test new acquisition approaches beyond traditional gated content and static campaigns.
- If something feels stale, change it.
Optimize Conversion & Funnel Performance
- Partner with web and global teams to drive conversion rate optimization across regional landing experiences.
- Use behavioral insights and AI‑driven analysis to identify friction in the buyer journey.
- Run structured A/B and multivariate tests across messaging, creative, and offers.
- Align closely with Sales to improve MQL → SQL → Opportunity conversion.
Measure What Matters
- Own EMEA growth performance reporting with clarity and rigor.
- Track pipeline, CAC, LTV, conversion rates, and incrementality.
- Use attribution intelligently while challenging flawed assumptions.
- Provide executive‑ready insights and defend your growth strategy with data.
What You'll Bring:
- 5+ years of B2B growth, digital, or demand generation experience (SaaS preferred).
- Proven track record of driving measurable pipeline and revenue impact.
- Hands‑on experience managing LinkedIn and Google Ads at scale.
- Demonstrated SEO success with measurable ranking and traffic improvements.
- Experience in multi‑country or regional marketing environments preferred.
- BA/BS degree required.
- Experience with Hubspot.
AI‑Native & Experimentation Mindset
- Deep familiarity with AI tools for content creation, automation, data analysis, and workflow optimization.
- Experience integrating AI into marketing experimentation frameworks.
- Comfort using AI to accelerate campaign production, targeting, and testing.
- A bias toward action — comfortable testing ideas that may fail.
Analytical & Commercial Acumen
- Strong understanding of B2B attribution, incrementality testing, and CAC optimization.
- Ability to distinguish between vanity metrics and commercial impact.
- Experience building structured experimentation roadmaps.
- Strong financial discipline in managing regional budgets.
Personal Attributes
- Builder mentality — thrives in high‑growth, ambiguous environments.
- High ownership and accountability for measurable outcomes.
- Naturally curious and intellectually restless.
- Confident challenging legacy thinking.
- Clear communicator who can influence stakeholders across Marketing, Sales, and Leadership.
Why This Role Matters:
EMEA represents one of FloQast’s most significant growth opportunities. The right leader in this role will directly influence regional market share, digital visibility, and revenue acceleration. We are not looking for incremental improvement. We are looking for someone who can help redefine how growth marketing operates in EMEA — using AI, experimentation, and bold thinking to create sustainable competitive advantage.
About FloQast:
FloQast is the leading Accounting Transformation Platform in accounting workflow automation created by actual former accountants for accountants. By streamlining and modernizing daily accounting tasks, FloQast helps teams collaborate more effectively and complete their work with greater efficiency and precision. This cloud‑based, AI‑powered software is trusted by over 3,000 accounting teams, including those at Snowflake, Twilio, Instacart, and The Golden State Warriors—and continues to grow. Our mission is to continuously elevate the accounting profession, enhancing both its practice and perception.
Our values act as a guiding compass, shaping every decision we make, and are non‑negotiable, particularly in our hiring process. Alongside our employees, partners, and customers, we embody these values every day: Unwaveringly Authentic, Ambitious with Integrity, Empowered to Grow, Committed to Collaboration, Customer Obsessed in All Ways.
FloQast is regularly rated as a Best Place to Work!
Growth Marketing Manager in London employer: FloQast
Contact Detail:
FloQast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Growth Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects, especially those involving AI and digital strategies. This is your chance to demonstrate how you can redesign growth strategies and make an impact at FloQast.
✨Tip Number 3
Prepare for interviews by diving deep into FloQast’s mission and values. Be ready to discuss how your experience aligns with their ambitious goals and how you can leverage AI and experimentation to drive growth in EMEA.
✨Tip Number 4
Don’t just apply through job boards; head straight to our website! Applying directly shows your enthusiasm and gives you a better chance of standing out. Plus, it’s where we post all the latest opportunities!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Growth Mindset: When you're writing your application, make sure to highlight your experience with growth marketing. We want to see how you've used bold experimentation and data-driven strategies in the past. Share specific examples that demonstrate your ability to drive measurable results!
Be AI-Savvy: Since we're all about leveraging AI, don't shy away from mentioning your familiarity with AI tools. Whether it's for content creation or campaign optimisation, show us how you've integrated AI into your marketing strategies. This is a big deal for us!
Keep It Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary to break down your achievements and skills. Remember, we’re looking for someone who can communicate effectively across teams.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at FloQast!
How to prepare for a job interview at FloQast
✨Know Your AI Tools
Make sure you’re well-versed in the AI tools relevant to growth marketing. Be ready to discuss how you've used AI for content creation, automation, and data analysis in your previous roles. This will show that you can leverage technology to drive results.
✨Showcase Your Experimentation Mindset
Prepare examples of past experiments you've run, including what worked, what didn’t, and how you measured success. Highlight your ability to pivot quickly based on data-driven insights, as this role demands a strong bias towards action and rapid testing.
✨Understand the Market Landscape
Research the EMEA market thoroughly. Be ready to discuss specific challenges and opportunities within the region, and how you would approach them differently than traditional methods. This shows you’re not just a follower but a leader who can redefine growth strategies.
✨Align with FloQast’s Values
Familiarise yourself with FloQast’s core values and be prepared to discuss how they resonate with your own professional philosophy. Demonstrating that you embody their commitment to authenticity, ambition, and collaboration will set you apart as a cultural fit.