Content Writer in Birmingham

Email & Content Writer

Contract: Full-Time, In-House

Location: Floor Street, Barewood, Birmingham

Salary: £30,000

About Floor Street

We’re Floor Street, one of the UK’s fastest-growing interior brands and a leader in redefining how people buy flooring online. Our mission is to help everyday people transform their homes faster, simpler, better, and for less. We will do this by adhering to our values: innovate, simplify, educate, and empower.

Our Culture

We’re not a normal company, and this isn’t a normal team. We move with urgency, focus, and pride. Everyone here is expected to raise the bar, take ownership, and move fast. There’s no ego here. Just discipline, creativity, and care for the mission.

Role Overview

We’re looking for an Email & Content Writer (Klaviyo Specialist) - a storyteller with the precision of a marketer. You’ll own Floor Street’s tone of voice across email, blog, and retention channels crafting the words, campaigns, and automations that turn browsers into buyers, and buyers into lifelong customers.

Key Responsibilities

• Email Marketing (Klaviyo): Plan, write, design, and schedule all Klaviyo campaigns and automated flows from welcome and cart abandonment to post-purchase, review requests, and win-backs.
• Craft scroll-stopping subject lines and brand-led storytelling that match Floor Street’s tone confident, warm, and human.
• Continuously test and optimise emails for performance (A/B tests, CTAs, content blocks, timing).
• Manage segmentation and audience targeting to deliver the right message at the right time.
• Work with the design and data teams to ensure strong visuals, clean data, and accurate tracking.

Copywriting & Content Creation:

• Write clear, inspiring blogs, guides, and educational content that help customers choose confidently.
• Develop content that builds brand authority focusing on flooring education, home inspiration, customer stories, and design trends.
• Collaborate with the social, content, and eCommerce teams to make sure all campaigns tell one consistent story across email, site, and socials.
• Turn everyday marketing moments (launches, reviews, testimonials, installs) into compelling written content.

Retention & Brand Voice:

• Develop brand storytelling frameworks for every stage of the customer journey.
• Ensure every communication from an email to a blog sounds unmistakably Floor Street.
• Support community and social content where copy is needed — captions, headlines, hooks, and short-form content.
• Analyse customer data and feedback to shape messaging that speaks to real people and real homes.

Required Skills & Experience:

• Proven experience writing marketing copy, email campaigns, and blog content.
• Excellent grammar, spelling, and attention to detail.
• 2–4 years of experience writing marketing or brand copy for eCommerce or consumer brands.
• Proven experience managing campaigns in Klaviyo (flows, campaigns, automation).
• Strong understanding of email strategy, segmentation, and conversion psychology.
• SEO and content writing skills able to write for both humans and Google.
• Exceptional writing, editing, and storytelling ability with strong attention to detail.
• Basic understanding of design and layout (you’ll work closely with creatives).
• Analytical mindset you enjoy using numbers and testing to improve performance.
• A deep interest in interiors, design, lifestyle, or home improvement is a huge bonus.

What We’re Looking For:

• A storyteller who knows how to make data emotional.
• Someone who understands that every word is a chance to build trust.
• Creative enough to make flooring sound inspiring, practical enough to drive results.
• Confident working independently but thrives in a fast, collaborative team.
• Hungry to learn, test, and grow alongside one of the UK’s most exciting eCommerce brands.

Benefits:

• Canteen
• Casual dress
• Company events
• Company pension
• Employee discount
• Employee mentoring programme
• Free parking
• Gym membership
• On-site parking
• Store discount