Senior Product Manager — Predictive Growth (pLTV) in London

Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. Backed by a $200M investment, we became the first product of our kind to reach a $1B valuation in 2024. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

As Senior Product Manager for Predictive Growth at Flo, you'll own Flo's predicted Lifetime Value (pLTV) platform across iOS, Android, and Web. pLTV is the shared signal behind user acquisition bidding, budget allocation, creative-testing prioritisation, finance forecasting, and roadmap decisions across the organisation. You'll work with a team of data scientists, machine learning engineers, and data engineers running Flo's production pLTV models across short-horizon and long-horizon predictions. You'll drive accuracy improvements, expand signal coverage across platforms, and extend pLTV's reach into new decision domains.

Your Experience:

• Must have: Proven experience owning machine-learning or data-driven products in production — predictive scoring, propensity, ranking, forecasting, or similar data-rich products.
• Strong fit for current Product Managers; also open to Engineering Managers, ML Engineers, or tech leads who have shaped product direction end-to-end.
• Hands-on delivery instincts — comfortable in Jira as well as in strategic planning and stakeholder management.
• Co-leads the team day-to-day with your engineering manager pair.
• Hands-on partnership with data science and machine-learning engineering teams.
• Strong analytical fluency — SQL proficiency and comfort interpreting model evaluation metrics.
• Demonstrated ability to influence senior cross-functional stakeholders.
• Comfortable in fast-paced, ambiguous environments.

• Nice to have: Working knowledge of mobile and web user acquisition.
• Hands-on experience with mobile attribution platforms and modern measurement frameworks.
• Exposure to Marketing Mix Modeling, incrementality testing, holdout design, or causal inference techniques.
• Familiarity with feature stores and modern MLOps tooling.
• Subscription-app, health & wellness, or femtech domain background.
• Exposure to agentic AI or LLM-orchestrated workflows.

What you'll be doing:

• Owning Flo's pLTV product roadmap end-to-end across iOS, Android, and Web.
• Partnering with data scientists and engineers on feature strategy.
• Operating rigorous release discipline.
• Working closely with data scientists and analysts to investigate model quality issues.
• Helping scale Flo's agentic ML experimentation system.
• Acting as the primary product partner to User Acquisition leadership.
• Reporting model performance and strategic recommendations into monthly leadership reviews.
• Contributing to Flo's next-generation measurement stack.

Annual Salary Range: £92,000 — £115,000 GBP

How we work: We’re a mission-led, product-driven team. We move fast, stay focused and take ownership. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

What you'll get: Competitive salary and annual reviews, opportunity to participate in Flo’s performance incentive scheme, paid holiday, sick leave, and female health leave, enhanced parental leave and pay, accelerated professional growth, in-person collaboration in a hybrid model, 5-week fully paid sabbatical at 5-year Floversary, Flo Premium for friends & family, plus more health, pension and wellbeing perks.

Diversity, equity and inclusion: Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.