Senior Product Manager (Add-ons & Subscriptions)

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Senior Product Manager (Add-ons & Subscriptions), London

Client:

Flo

Location:

London, United Kingdom

Job Category:

Other

–

EU work permit required:

Yes

Job Reference:

84a2030e799d

Job Views:

18

Posted:

12.08.2025

Expiry Date:

26.09.2025

Job Description:

The Job

The needs of the user are central to us, and how those needs are served falls under our Product teams. They are fact-finders, builders, and ideators of easy-to-use, information-rich resources across our platform. Along with Analytics teams, they analyze the \’why\’ behind user behavior to create unrivaled user experiences.

As a Senior Product Manager for the Subscription Value of Flo, you will be crucial in optimizing our subscription offerings, exploring complex revenue mechanics, and developing tiered subscription models. Your responsibilities include determining features for freemium, tiered, and premium add-on packages, developing and testing subscription bundles, and collaborating across teams to integrate these features into Flo\’s new premium product strategy.

You will work both independently and collaboratively with Marketing Managers, UX specialists, Product Designers, Analysts, Content, and Engineering teams. Your role involves managing the product roadmap, contributing to company goals, and making data-informed decisions to enhance user experience, trials, subscriptions, and lifetime value (LTV).

Your Experience

Must have:

• Demonstrated experience in product management with mobile technology products in the B2C space.
• Proven experience developing and implementing subscription or freemium models.
• Strong understanding of feature segmentation and value determination for different user segments.
• Experience in defining and analyzing user willingness to pay for features.
• Experience with A/B testing and experimentation methodologies for optimizing subscription packages and upsell mechanics.
• Ability to use quantitative and qualitative insights for data-driven product decisions.
• Ability to handle ambiguity and work collaboratively across teams.
• Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights.

What you\’ll be doing

Responsibilities include:

• Assessing and selecting features for freemium, tier 1, and tier 2 premium add-ons.
• Preparing, testing, and refining subscription packages to maximize value and engagement.
• Building team strategies aligned with the company\’s vision.
• Managing product requirements and feature descriptions for efficient team workflows.
• Leading initiatives aligned with company OKRs.
• Partnering with content teams to understand segment needs and ensure holistic coverage.
• Defining willingness to pay across user segments.
• Collaborating with onboarding, growth, UX, and promotional teams to enhance the premium offering.
• Analyzing data and user feedback for continuous improvement.
• Using qualitative and quantitative approaches combined with customer insights and product intuition for decision-making.
• Being a proactive and reliable team member.

Salary Range: Lithuania – Starting from €7200 gross/month. UK – Starting from £105,000/year.

Ranges may vary depending on skills, competencies, and experience.

Reward

Flo offers competitive salaries and benefits, including:

• A flexible working environment with office and remote options
• Company equity through ESOP
• Paid holidays and sick leave
• Fully paid female health and sick leave, plus holidays and sick days
• Workations abroad for two months annually
• Paid maternity and paternity leave (subject to conditions)
• Career development resources
• Annual salary reviews
• Unlimited premium Flo subscriptions
• Additional benefits like health, pension, and social schemes

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