Senior Product Designer

Flo is a leading health & fitness app that is building the next generation of digital health to help users know their body better. The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo’s app. Working within the User Centric stream on a 0→1 product initiative, the role combines deep expertise in interaction design, systemic thinking, and visual craft with the ability to architect scalable frameworks and influence product direction. A key focus is the Virtual Clinic initiative, which connects tracking, insights, consultations, and follow-ups into one seamless experience within Flo. The Senior Product Designer tackles the most challenging design problems, sets the quality bar for the team, and ensures designs are accessible, inclusive, and emotionally resonant. The role collaborates across product, engineering, research, and content disciplines, raising craft excellence and contributing significantly to Flo’s overarching design vision.

Your Experience Must have:

• 10+ years of professional experience designing mobile applications.
• Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
• Experience creating scalable frameworks, contributing to design systems, and interaction models.
• Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
• Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders.
• Deeply collaborative, with experience mentoring and raising the craft bar for design teams.
• Commitment to accessibility, inclusion, and ethical design practices.

Nice to have:

• Experience with AI/LLM-powered design exploration.
• Experience working in health tech or regulated industries.

What You’ll Be Doing

• Leading complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
• Translating ambiguous product and data challenges into clear, compelling, user‑centered experiences.
• Designing features, end‑to‑end flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.).
• Producing prototypes and high‑fidelity mock‑ups using Figma or other prototyping tools.
• Collaborating closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
• Mentoring and supporting other designers through feedback, craft guidance, and knowledge sharing.
• Advocating for emotionally intelligent, ethical design and ensuring accessibility standards are upheld at every stage.

You’ll Be Measured On

• Delivering complex design initiatives that significantly improve user engagement, retention, and satisfaction.
• Raising team capability and craft standards by mentoring peers and contributing to a culture of design excellence.

Benefits

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same‑sex, and adoptive parents.
• Accelerated professional growth through learning support.
• Hybrid work model with three days per week in the office.
• Five‑week fully paid sabbatical at five‑year Floversary.
• Flo Premium for friends & family, plus other health and well‑being perks.

Diversity, Equity, and Inclusion

At Flo, hiring is based on merit, skill, and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities, and identities.