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- Tasks: Create impactful video campaigns that drive results and engage audiences.
- Company: Join Flo, the leading health app transforming female health with innovative technology.
- Benefits: Competitive salary, flexible working, generous leave policies, and professional growth opportunities.
- Why this job: Be part of a mission-driven team making a real difference in women's health.
- Qualifications: 2+ years in creative strategy or performance marketing with a strong portfolio.
- Other info: Dynamic work environment focused on collaboration, creativity, and continuous improvement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
500M+ downloads. 77M+ monthly users. A decade of building â and weâre still accelerating. Flo is the worldâs #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 â and weâre not slowing down. With 6M paid subscribers and the highest-rated experience in the App Storeâs health category, weâve spent 10 years earning trust at scale. Now, weâre building the next generation of digital health â AI-powered, privacy-first, clinically backed â to help our users know their body better.
Weâre looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that donât just get noticed â they move people. This isnât a video editing role â itâs about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.
Youâll sit at the intersection of data, psychology, and storytelling â analysing what works, ideating whatâs next, and directing others to bring it to life.
Youâll be responsible for:
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations â ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your experience
Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills â able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be handsâon in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What success looks like
- Growth in video creative's contribution as a driver of paid UA success
- Tangible impact on overall paid UA campaign growth and ROI
How we work
Weâre a missionâled, productâdriven team. We move fast, stay focused and take ownership â from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. Youâll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What youâll get
- Competitive salary and annual reviews
- Opportunity to participate in Floâs performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, sameâsex and adoptive parents
- Accelerated professional growth through worldâchanging work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5âweek fully paid sabbatical at 5âyear Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role â nothing else. Weâre proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Paid Social Creative Strategist in London employer: FLO
Contact Detail:
FLO Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Paid Social Creative Strategist in London
âšTip Number 1
Get to know the company inside out! Research Flo's mission, values, and recent campaigns. This will help you tailor your approach and show that you're genuinely interested in being part of their journey.
âšTip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the role. This can give you an edge and might even lead to a referral!
âšTip Number 3
Prepare for the interview by practising your storytelling skills. Think of examples from your past work that highlight your creative strategy and data-driven results. Make sure you can articulate how youâve turned insights into impactful campaigns.
âšTip Number 4
Donât forget to showcase your portfolio! Bring along examples of your best work that demonstrate your ability to create compelling video content. Make it easy for them to see how you can contribute to their success.
We think you need these skills to ace Paid Social Creative Strategist in London
Some tips for your application đ«Ą
Show Your Creative Side: When applying for the Creative Strategist role, make sure to showcase your unique creative concepts. We want to see how you've turned data into compelling campaigns that really resonate with audiences.
Be Data-Driven: Highlight your experience with performance metrics like CTR and ROAS in your application. We love candidates who can analyse data and use it to inform their creative strategies, so donât hold back on those numbers!
Tailor Your Application: Make sure your application speaks directly to the job description. Use similar language and focus on the skills and experiences that align with what weâre looking for. This shows us you understand the role and are genuinely interested.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status directly from us.
How to prepare for a job interview at FLO
âšKnow Your Data
Before the interview, brush up on key performance metrics like CTR, CR, and ROAS. Be ready to discuss how you've used data to inform your creative strategies in past roles. This will show that you understand the importance of analytics in driving successful campaigns.
âšShowcase Your Creative Process
Prepare to talk about your approach to developing creative concepts. Bring examples from your portfolio that highlight how you've turned insights into compelling video campaigns. This will demonstrate your ability to blend creativity with strategic thinking.
âšUnderstand the Brand
Familiarise yourself with Flo's mission and values. Think about how your creative ideas can align with their focus on female health and wellness. Showing that you resonate with their goals will make you a more appealing candidate.
âšCollaborative Mindset
Be ready to discuss your experience working with cross-functional teams. Highlight any collaborative projects you've led or contributed to, especially those involving designers and writers. This will illustrate your ability to guide the creative process effectively.
