At a Glance
- Tasks: Lead creative strategy and produce engaging video content for Perimenopause Mode.
- Company: Join Flo, the world’s #1 health & fitness app transforming female health.
- Benefits: Competitive salary, performance incentives, paid leave, and a 5-week sabbatical.
- Other info: Collaborative, fast-paced environment focused on user needs and personalisation.
- Why this job: Make a real impact on women's health with innovative, AI-powered content.
- Qualifications: 4+ years in content strategy and video production; strong storytelling skills.
The predicted salary is between 50000 - 65000 € per year.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do
- Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
- Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
- Lead content ideation and production
- Partner with content creators to:
- Develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
- Build personalised content systems
- Work with engineers and product teams to:
- Define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
- Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who you will work with
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for
Experience
- 4+ years in creative production, content strategy, digital or social media
- Proven track record of producing video / motion / digital content at scale
Skills
- Strong creative thinking + storytelling (especially in engaging video formats)
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
Mindset
- Deep empathy for users and the ability to think from their perspective
- Product mindset: sees content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams
Nice to have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
- Familiarity with UA / performance creatives and testing frameworks
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Content Strategist (Video) – Perimenopause in London employer: FLO
Flo is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a strong focus on employee growth, competitive salaries, and generous benefits including enhanced parental leave and a fully paid sabbatical, we empower our team to make a meaningful impact in female health. Our collaborative culture encourages open debate and shared decision-making, ensuring that every voice is heard as we work together towards better health outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist (Video) – Perimenopause in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Flo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best video content and creative strategies. Make sure it’s easy to access and visually appealing – we want to see what you can do!
✨Tip Number 3
Prepare for interviews by understanding Flo’s mission and values. Tailor your responses to show how your experience aligns with their goals, especially around user needs and content strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and contributing to our mission.
We think you need these skills to ace Content Strategist (Video) – Perimenopause in London
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your enthusiasm for content strategy and video production shine through. We want to see how much you care about creating engaging content that resonates with users, especially in the health and wellness space.
Tailor Your Application:Make sure to customise your application to highlight your experience with video production and content strategy. We love seeing how your skills align with our mission at Flo, so don’t be shy about showcasing relevant projects or achievements!
Be Data-Driven:Since we value a product mindset, include examples of how you've used data to inform your content decisions. Show us how you've analysed user feedback or performance metrics to refine your creative strategies in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Flo!
How to prepare for a job interview at FLO
✨Know Your Audience
Before the interview, take some time to understand Flo's core user segments, especially around Perimenopause. Familiarise yourself with their needs and emotional drivers, so you can speak directly to how your content strategy will resonate with them.
✨Showcase Your Creative Process
Be ready to discuss your previous projects in detail. Highlight how you developed creative briefs, collaborated with teams, and led video production. Use specific examples that demonstrate your ability to translate user insights into engaging content.
✨Emphasise Data-Driven Decisions
Flo values a product mindset, so come prepared to talk about how you've used performance data to refine your content strategies in the past. Share examples of how you've iterated based on user feedback and engagement metrics.
✨Collaborative Spirit
Since this role involves working closely with various teams, be sure to express your collaborative approach. Share experiences where you successfully partnered with product managers, content creators, or engineers to achieve a common goal, showcasing your ability to work in a fast-paced environment.
