At a Glance
- Tasks: Create engaging content strategies for Flo's Perimenopause Mode, transforming user insights into impactful narratives.
- Company: Join Flo, the UK's leading health app dedicated to enhancing female health.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a mission-driven team focused on female well-being.
- Why this job: Make a real difference in women's health with innovative and personalised content.
- Qualifications: 4+ years in creative production and a knack for engaging digital content.
The predicted salary is between 40000 - 56000 £ per year.
Flo, the leading health app in the UK, seeks a Content Strategist to develop its creative strategy for Perimenopause Mode. The ideal candidate will transform user insights into impactful content, ensuring it's aligned with product goals.
This role requires at least 4 years of experience in creative production and a proven ability to produce engaging digital content.
Join Flo's mission to enhance female health and well-being through innovative and personalized content strategies.
Content Strategist, Product — Personalised Video & Growth in London employer: FLO
Flo is an exceptional employer that champions female health and well-being, offering a dynamic work culture where creativity thrives. Employees benefit from a supportive environment that fosters professional growth and innovation, with opportunities to make a meaningful impact in the lives of women through personalised content strategies. Located in the heart of the UK, Flo provides a unique chance to be part of a leading health app dedicated to enhancing women's experiences during pivotal life stages.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist, Product — Personalised Video & Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FLO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FLO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FLO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FLO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Strategist, Product — Personalised Video & Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FLO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FLO:Show us that you’ve done your homework! In your application, briefly mention what you admire about FLO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FLO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FLO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FLO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
